Released July 15, 2011
The world of environmental direct action has been a secretive one, until now. With unprecedented access, Emily James spent over a year embedded in activist groups such as Climate Camp and Plane Stupid, documenting their clandestine activities. Torpedoing the tired cliches of the environmental movement, Just Do It introduces you to a powerful cast of mischievous and inspiring characters who put their bodies in the way. They super-glue themselves to bank trading floors, blockade factories and attack coal power stations en-masse all despite the very real threat of arrest. Their adventures will entertain, illuminate and inspire.