This week on Gruen Planet, the team looks at the Lance Armstrong doping scandal. Is there a point where running away is the right PR move? How much immunity does a cancer charity buy you? Why are his sponsors standing by their cycling-man? We also examine AAMI’ Rhonda and Ketut love story, a simple ad about insurance that has become a phenomenon. Why would we take advice from a woman who doesn’t even know about sunscreen? And in the week that TV show The Shire breathes its last, we have a special Pitch challenge. Two agencies compete to come up with a campaign that makes up for the damage done to Cronulla’s reputation by Lara Bingle, the race riots and The Shire.