Fifteen professional designers will compete in this fashion creative competition series for a chance to have their designs sold in the retail market and win a $125,000 prize. Each week the designers will be put to the test and will have to face off in two challenges – the Harper's Bazaar Mini Challenge, judged by the magazine's Special Projects Director Laura Brown, and the elimination challenge. In the end, America will choose which contestant will have a clothing line available for retail and win the $125,000 prize.