Welcome Traveller Inn, Pembrokeshire
Alex comes to the rescue of the Welcome Traveller Inn, located in west Wales. Despite its excellent location, this family-run business is struggling. Can any of Alex's bright ideas turn the hotel's fortunes around?
Geoff, Babs, Sarah and Kirsty have been welcoming travellers to their inn for the last seven years. They have eight bedrooms, a dining area, bar and conference room. The excellent location in west Wales should mean that the family can pick and choose from local trade, as well appeal to holidaymakers. However, the facts tell a different story – one of low occupancy rates, thousands of pounds lost last year and poor online reviews. Babs has reached the end of her tether with the business and the rest of the family are scratching their heads over ideas for how to improve the occupancy rates. Additionally, the whole family admits to never agreeing on the best way to take the business forwards.
The family's future is completely tied up in this business and Babs, who pays the bills, thinks she has six, maybe 12 months left to turn things around. If the business fails, Babs and her clan will lose both the business and the family home. Can Alex persuade the family to put their differences to one side and pull together to entice people back to the hotel?