I have always loved typography, ever since childhood where you are being deeply scrutinised for your handwriting, typography was always close to my heart.
What Paula Scher has accomplished here is phenomenal. 40 years of continuous working where your portfolio eventually becomes your own strength. With the creative professions, the exact reaction of the audience is seldom known beforehand. To continue to produce these amazing works with words is great.
I do feel Abstract should have focussed more on the craft and not just the creator, but sadly it's not so. They bring a new field and a new person of that field and then it becomes a sort of a biopic for the person alone.
Shout by SolBlockedParent2021-12-07T19:04:40Z
I have always loved typography, ever since childhood where you are being deeply scrutinised for your handwriting, typography was always close to my heart.
What Paula Scher has accomplished here is phenomenal. 40 years of continuous working where your portfolio eventually becomes your own strength. With the creative professions, the exact reaction of the audience is seldom known beforehand. To continue to produce these amazing works with words is great.
I do feel Abstract should have focussed more on the craft and not just the creator, but sadly it's not so. They bring a new field and a new person of that field and then it becomes a sort of a biopic for the person alone.