The third season of the American dramedy television series Ugly Betty was confirmed in the ABC lineup, which was picked up for a full season on February 11, 2008. The season premiere aired on September 25, 2008 and ended with a special double-episode on May 21, 2009. In Australia, Season 3 premiered on Tuesday, November 3, 2009 at 7:30 pm EDT. This took place as one of the first exclusive premieres on the new digital channel 7TWO, after over two years of erratic screening of the first two seasons on the Seven Network. In South Africa, Season 3 premiered on Tuesday January 13, 2009 in its normal 7:30.P.M CAT timeslot. Season 3 premiered in the UK on Channel 4 on Wednesday June 24, 2009 in the 10:00.P.M. slot, after Big Brother. It changed from Wednesdays to Mondays from Monday October 12, 2009. Episodes finished airing December 2, 2009. The season would be the first to be produced in the show's setting, New York City in an attempt to take advantage of a credit change. However, the move would have side-effects as several cast and crew members prefer to stay in Los Angeles where the first two seasons were produced which resulted in contributing less onto the show. For example, Ashley Jensen, who plays Christina McKinney, opted to stay in Los Angeles and eventually left the show.
Betty must make a life-altering decision about what to do with her life. Meanwhile, Ignacio lands a job at a fast food restaurant while Wilhelmina forces Daniel to make changes in his life.
Wilhelmina, getting ready for her first issue as editor, offers Betty a job as her assistant. Meanwhile, Daniel learns he will have to undergo a custody battle if he wants to keep Daniel Jr. in the U.S. Later, Hilda's romance with Coach Diaz continues to heat up.
A tragic accident leaves the Mode staff stunned and Betty must find out what really happened when a detective comes looking for answers. Meanwhile, Ignacio learns about Hilda and Coach Diaz.
Gio returns to town, forcing Betty to attempt to make amends. However, Gio resists her attempts to make things right. Meanwhile, Daniel must cope with shocking family news.
Kimmie Keegan goes to Betty for help in finding a job. Meanwhile, Daniel decides to try a matchmaking service and gets a shocking "perfect" match. Elsewhere, Justin tries out for a Broadway musical.
Betty finds herself competing with Kimmie who finally shows her true colors, and new citizen Ignacio prepares to vote for the first time.
Betty wants to be noticed by her cute neighbor, Jesse, by coming home later each night. Meanwhile, Amanda unexpectedly moves in with Betty after having nowhere else to go. Elsewhere, Marc and Cliff mull over the idea of moving in together.
Betty needs Daniel's help to prevent a PR nightmare for the magazine. The problem is, he's unreachable at a company retreat.
Competition gets fierce when Betty and Marc both apply to YETI, the Young Editors Training Program that could be their ticket out of assistant-land.
Amanda and Betty are forced to work together for an article called "How I Blew Ten Grand Without Spending a Dime."
Betty juggles work and family without much success as she struggles to impress her idol, Jodie Papadakis (guest star Bernadette Peters), the editor running YETI.
Betty finds herself stuck between work and home life as she tries her best to appease both Hilda; Daniel, Molly, Connor and Wilhelmina.
Betty comes up with a solution to deal with her personal problems but she has her sexy neighbor Jesse who keeps her distracted from her goals. Daniel does his best to cover his tracks as Connor is adamant on unveiling Molly's admirer.
It's Claire's 60th birthday and Betty makes her a video which reveals some unintentional footage of Mrs Meade. Also, Daniel and Wilhelmina are finding it hard having someone new in their lives.
Fashion Week hits town which causes problems for the staff at Mode. Betty has to split her time between working on her Yeti assignment and working with a new designer. Elsewhere, Wilhelmina has lost her way because of Connor and there's a new person working at Mode.
Betty and Marc team up together to analyse Mode's budget. Matt continues with his pursuit to win Betty while she deals with some startling news on Facebook by a former flame
The Suarez family attempt to buy their rented house from their landlord. Ignacio goes head to head with Frankie Burrata, a celebrity chef. While everyone in Mode comes to deal with their shock.
Betty meets Matt's mother, but the meeting turns into a disaster. Meanwhile, Wilhelmina comes up with a way to solve the company's cash problem; Daniel deals with his relationship with Molly; and the Suarez's work together to set Hilda up with Archie.
Daniel and Wilhelmina make Mode's issue based on sex to spice things up. Matt is hesitant to take the next step with Betty. Marc and Amanda provide Betty with a makeover.
Daniel hatches up an idea to boost the Mode's financial situation after discovering that Betty and her family have been invited to the home of Matt's obscenely wealthy father, for an Easter egg hunt. Meanwhile, Wilhelmina discovers a reason to become suspicious of her son's DNA.
Baby William is the unlikely hold up in Mode receiving the money it needs to save the company, whilst Hilda is asked to help with a political campaign.
Betty, Matt and Marc come together in order to succeded in their final YETI project, a photo session with singer, Adele. Love is in the air for one lucky couple as proposals are made. Claire and Wilhelmina continue to argue.
Just as Betty agrees to move in with Matt, Henry pays a visit to NYC, forcing Betty to admit she still has feelings for her former fiancé.