The film is set in present-day Istanbul. Selim is a shop owner in his early forties. He sells clothing for men in his shop situated in one of the back streets of Istanbul. Selim is a family man who has devoted his life to his home and his work. He lives with his wife Ayla, his six-year-old daughter Esma and his old father in a simple flat in and old, modest neighbourhood. He has warm relations with his family. He is an affectionate father. One of his neighbours, a young widow named Nihal tries to seduce Selim, but her flirtation leaves him cold. Selim is known for his honesty and integrity among his family and friends. He is a careful spender. As a little child, he has learned that money is not easily earned. He has no tolerance for petty "trickery" met in daily life. One day, Selim finds a bag full of dollar bills (approximately 500,000$) in a cab. From that day on, Selim finds himself in a bewildered state with a bag full of money on his hands.