Krishna Murthy (Rajendra Prasad), son of rich industrialist Satyanarayana (Nutan Prasad) falls in love with Padma (Rajani). When Krishna's father learns that Padma is the daughter of a greedy miser Lakshmipathy (Kota Srinivasa Rao), he challenges his son to convince Lakshmipathy to marry his daughter without revealing that he belongs to a rich family. Rest of the story is about Krishna's efforts to impress Lakshmipathy by acting like a miser himself. Brahmanandam made his acting debut with this film as Lakshmipathy's servant. This film is a turning point of Kota Srinivasa Rao.