In the tradition of the venerable stage comedy The Gold Diggers, Footloose Widows zeroes in on two girls who hope to land millionaire husbands. Department-store models Flo (Louise Fazenda) and Marian (Jacqueline Logan) set their sights on wealthy young soft-drink magnate J. A. Smith (Jason Robards). Through a misunderstanding, they pick on the wrong J. A. Smith (John Miljan), a fortune hunter himself who assumes that Marian is a wealthy widow. Meanwhile, Marian falls for the real Smith, never dreaming that he's the millionaire. This merry melange was remade several times under several titles by Warner Bros. in the talkie era.