One of the first screen outings for Will Hay. Hay plays the Director General of the National Broadcasting Group (NBG) who hides away in his office unaware that the general feeling about his programming is that it is too high-brow and the public are not happy. However, when he discovers this he decides to take action and promotes Jimmy, his Head of the Complaints Department, to Programme Director. Jimmy decides that a series of variety spectaculars are what the public want and sets about hiring the acts. But obstacles are put in his way and he discovers that the NBG has its own cluster of wannabe variety stars.