• 32%
    9 votes
  • Rate this movie
    What did you think?
  • 10
    watchers
  • 14
    plays
  • 421
    collected
  • 1
    list
PosterPoster

Schwechater 1958

  • Peter Kubelka
  • December 31, 1958
  • 1 mins
  • English
In 1957, Peter Kubelka was hired to make a short commercial for Schwechater beer. The beer company undoubtedly thought they were commissioning a film that would help them sell their beers; Kubelka had other ideas. He shot his film with a camera that did not even have a viewer, simply pointing it in the general direction of the action. He then took many months to edit his footage, while the company fumed and demanded a finished product. Finally he submitted a film, 90 seconds long, that featured extremely rapid cutting (cutting at the limits of most viewers' perception) between images washed out almost to the point of abstraction — in black-and-white positive and negative and with red tint — of dimly visible people drinking beer and of the froth of beer seen in a fully abstract pattern.

If you like Schwechater, check out...

Loading...