Hi Film Productions + 10 more, Circe Films, România Film, Televiziunea Romana, Media Planning Group, Hubert Bals Fund, NHK, MEDIA Programme of the European Union, HBO Romania, Romanian Film Board (C.N.C.), TVR
Delia, a young Romanian girl, comes to Bucharest with her parents to collect a prize she has won in a contest organized by a soft-drinks company. The prize is a beautiful new car. All Delia has to do now is appear in front of the camera in a commercial. All goes well until it becomes clear that Delia and her parents have very different ideas about what to do with the new car. Meanwhile, the contest's sponsor needs a radiant prize-winner with a gleaming smile. A wicked satire and a psychological portrait of a society perverted by its slavery to capitalism and consumerism
