Alexander "Alex" Wright is a German-British former professional wrestler and professional wrestling promoter. He wrestled professionally in Germany and Japan before signing with World Championship Wrestling (WCW) in 1994. He became known for his distinctive pre-match dancing as well as his technical in-ring ability that would ultimately lead him to WCW championship gold. He remained a prominent mid-card performer during his seven-year tenure with WCW, including reigns as a one time Cruiserweight Champion, a one time World Television Champion and a one time World Tag Team Champion with Disco Inferno. He was the Owner, Founder and CEO of New Sport Entertainment GmbH which is the company that owns New European Championship Wrestling.