1st and 10 was a sports talk and debate television program spun off from ESPN2's Cold Pizza morning show. It began as a segment which ran every in 20 minute intervals during Cold Pizza, a two-hour program broadcast on the American cable television network ESPN2, each weekday morning. It first aired at 7 AM, then moved to 8 before settling in at 10:00 AM and noon ET and later became a standalone program on ESPN2 at 2:30 PM each afternoon. Brian Donlon was the original executive producer of both Cold Pizza and 1st & 10.
