Season 1 2015 - 2016

TV-PG

Lichita's dad accidentally runs over Roberto, who wins her heart at first sight. Later in Ikónica, Elías, Lichita's boss, is hysterical, because he has to deliver a new campaign and his ideas don't flow.

Lichita doesn't know how she's going to pay for her dad's operation, so she decides to talk to Mrs. Madariaga. Without giving up, he puts together a proposal to present it on Ikónica's anniversary.

Despite the terrifying moment she spent at the party, Lichita is rescued by Roberto, without imagining that moments later, he will steal the proposal she worked so hard on.

Luciana, Augusto's niece, arrives at the company demanding to speak with him. Roberto achieves his goal and is hired, while Lichita continues looking for work, without imagining that Ikónica is still waiting for her.

Lichita returns to Ikónica and with her the teasing of Chuchette and Néstor. However, despite his lies, Roberto shows her how much confidence she can have in herself.

Roberto has an encounter in the children's home with Mateo, who is his real reason for living. Later, Sandra gives him a big challenge, but he knows very well that without Lichita he won't make it.

Everything fades again in Lichita's life, when Luciana effortlessly is about to earn her new position, but Augusto will have the last word.

Luciana does her thing and causes a strong shock. On the other hand, Dafne, Augusto's daughter, arrives at Ikónica, provoking a strong anger in him and in Alicia, the best idea for the new campaign.

Once again, Alicia is dominated by her love for Roberto and lets go of the opportunity to demand justice for each and every one of her stolen projects. However, the person he least expects gives him weapons to put Luciana in her place.

While Elsa is fired, Luciana never tires of hurting Alicia and this time her evil goes beyond limits by humiliating her in front of the people who matter most to her.

Luciana is willing to conquer Roberto and knows perfectly well how to do it. Alicia and Roberto spend a day together, making her trust and fall more in love with him. Nacho, you can't help but be disappointed in your daughter.

Dafne does not trust Luciana and asks Augusto to find out who she really is. Alicia receives life lessons, which allow her to continue in the world of advertising.

Things between Augusto and Roberto are increasingly tense. Nacho is very worried about his family's economic situation and Luciana will receive a spoonful of her own chocolate.

After so many setbacks, Alicia finally reacts and is determined to put her plan into action. Roberto finds out that a couple wants to adopt little Mateo.

Alicia convinces Luciana to work as a team and Roberto fears losing Mateo, for not proving to be a good man before Miss Venus.

After so many bad times, Elsa finally receives her settlement thanks to Alicia, while she seems to be doing better every day in Ikónica. The couple who wants to adopt Mateo will not give up on their goal.

Without imagining what is really going on, Marta and her husband think the worst of Roberto when they see him enter a motel. Alicia, for the first time will know what it is to feel in the clouds.

Alicia kills two birds with one stone when she proposes to the owner of Oki Oki Jinsei to present her proposal at her niece's festival. Roberto is worried about Mateo's health.

Alicia becomes the editor of the Oki Oki Jinsei campaign, thanks to Roberto's support. Luciana finds out that her uncle Augusto had an accident.

Finally, Luciana gets what she has always wanted, to have her uncle by her side. Worried, Magos tells Nacho that Elsa has lost her job.

Alicia will do everything possible so that her mother can go to work at Ikónica. Roberto can't help but feel jealous when he finds out that there is something between Braulio and Alicia.

After surprising everyone with her makeover, Alicia takes courage and confesses to Roberto everything she feels for him and they share a tender kiss that will remain in his mind and in his heart.

The Alcántara family is capable of anything to adopt Mateo. Roberto has an excellent opportunity at Ikónica. On the other hand, Luciana will run into bad karma.

During the trip to Los Angeles, Roberto is determined to get away from his fears and confess his love to Lichita. On the other hand, Dafne gives important information to her father, to keep Luciana under control.

Roberto and Alicia take advantage of every second to be together, letting themselves be carried away by their feelings, however, they both know that when they return to Mexico, everything will change. On the other hand, Augusto looks for the future successor of his position.

Alicia can't help but feel in a world of colors, every time Roberto shows her his love. Later, he is again under the yoke of Luciana and she discovers a photo of Mateo.

Luciana doesn't know what else to do to get people's attention, so Chuchette asks her to throw a party. Alicia, full of hope, gives herself body and soul to Roberto.

After that special moment, Roberto promises Alicia to find the perfect moment to tell everyone how much they love each other. Luciana is determined to make Alicia have the worst time of her life.

Alicia saves Dafne from committing something crazy and later, she tells him something that provokes a slight mistrust in Roberto. Lichita shows up at Luciana's party, confirming what she feared so much.

Luciana achieves her goal, destroying Alicia's illusions. Roberto feels trapped when Miss Venus warns him that there is a lawsuit against him.

Luciana discovers one more of Roberto's lies, while he tries to explain to Alicia what is really happening. On the other hand, her great gesture towards Dafne makes Alex feel enormous gratitude.

Roberto talks to the Vidal couple and makes it clear that adopting Mateo will not be easy. Later, at the Toledo house, Luciana, Néstor and Chuchette don't miss an opportunity to make Alicia and her family uncomfortable.

After the Toledo and Gutiérrez dinner, Roberto no longer knows what to do to break up with Luciana. Alicia is becoming more connected to Alex, while Augusto tries to convince Alex to be his successor in Ikónica.

Luciana goes crazy when she can't find her ring, however, when she claims Dafne, she denies everything. The occurrences of Magos leave Alicia, like a heartbreaker.

Roberto confronts Ángel to make it clear to him that he will not let Mateo be taken from him. Alex confesses to Alicia the real reason for his return. While Luciana plans to conquer her cousin, her uncle Augusto receives unpleasant news.

Alex realizes that Alicia deserves a better job and decides to talk to her dad about what's going on at Ikónica. Augusto will do whatever it takes to get Luciana to erase the idea of ​​marrying her son.

Roberto is scared when he realizes that he spent the night with Luciana, while she is filled with envy when she learns that Alicia is going to Argentina with Alex. Elsa is disappointed to find out the requirements she needs to rent a place.

Alex tells Augusto that he accepts the API candidacy, while Roberto asks Alicia for another chance to tell him all the truth she is hiding.

Alicia is again disappointed in Roberto, upon finding out that he spent the night with Luciana. Later, tired of not getting the position she deserves, she makes a difficult decision about Alex.

Roberto doesn't understand Augusto's change with Luciana, so he senses that his boss is hiding something. Alicia is determined to continue with her plan and when trying to seduce Alex, he comes clean with her.

Alex gets carried away by the malicious comments towards Alicia and can't help but be annoyed with her. Elsa and Nacho are surprised when out of nowhere, an anonymous bondsman appears for the place they love so much.

The news about the relationship of the future president of the API surprises everyone, but especially Alex, since he thinks that Alicia only did it for convenience.

To everyone's surprise, Alicia is appointed creative director, however, although it was a position she deserved, Sandra does not make it easy for her.

While Roberto confesses to Elsa everything about the anonymous guarantor, Alicia asks Elías for help, to cope with Sandra. Ikónica gets a big surprise when celebrating Madariaga's birthday.

Luciana can't handle her envy when she sees her former assistant being interviewed, so she does everything she can to make her look bad. However, fed up with her teasing, Alicia confronts her.

Alex is involved in a mysterious problem, so he asks Alicia for help, however, when explaining what happened, Augusto is suspicious. On the other hand, the Gutierrez family is excited to learn that they will be interviewed.

Alex formally introduces himself with Elsa and Nacho. Meanwhile, Braulio asks Brisa to return to her apartment. Augusto asks Roberto to investigate the alleged assault on Alex.

During the dinner with the members of the API, Alicia -with her unique way of being- manages to win over all the attendees; awakening the jealousy of Luciana, who does not want to make fun of her.

To everyone's surprise, Alicia gets Matsumoto to be delighted with her presentation and also gets a new campaign for Ikónica. Roberto and Gumaro are shocked to discover the truth about Alex's assault.

Luciana is willing to destroy Alicia's image, however, Chuchette warns her that she will not help her. When Roberto finds out about everything that happened with the assault, Alicia asks Alex to tell her about his secret.

While Alicia thinks about Don Augusto's ultimatum, Roberto makes Luciana hate Lichita even more, when she finds out that he loves her. Finally, the now creative director accepts her boss's proposal, but there is one condition.

Alicia has new projects and more responsibilities on her doorstep. Roberto reproaches Alicia for being a climber and she puts him in his place, telling him that it has cost him a lot to get to where he is and has nothing to do with Don Augusto's proposal.

Alex does not agree with his father's proposal, however, Augusto tells him that he is only doing it to protect him. On the other hand, Marta, without understanding the seriousness of her recklessness, provokes an asthma attack in Mateo.

Roberto worries when Gumaro tells him that Luciana is following him. Fatima is tired of the Magi's irresponsibility. On the other hand, Augusto, despite Sandra's opinion, promotes Alicia.

Magos introduces Ximena -his daughter- to her real father. During the Inspiration Awards, Roberto is awarded for the "More for more" campaign, however, he asks Alicia to receive the award with him.

Roberto tells Nacho and Elsa that their daughter's relationship is a farce. Alex discovers that Roberto was the man who hurt Alicia's heart. Brisa gets jealous when she realizes that Braulio spent the night with Chuchette.

Elsa questions Alicia's alleged love for Alex. Sandra demands that her employees ignore the new boss. Flip Flops sets a trap for Jerry to keep the stroller.

Roberto cannot stop his wedding plans with Luciana, however, he knows that continuing with it will help him in his situation with Mateo. Alicia's marriage proposal has arrived and Augusto receives an unexpected visit from his brother, Rafael.

Full of envy, Luciana undermines the Gutiérrez family in front of the press, however, the nobility of Elsa and Nacho comes out. During the press conference, Alicia accidentally bumps into Mateo, creating a beautiful connection.

The conference was a complete success, but Augusto is furious to learn that plans have been changed without his permission. Luciana and Sandra plan everything so that Alicia fails in front of Marlene Garbo.

Alicia's kidnapping fails, Roberto is surprised to see El Chanclas's accomplice. Fátima warns Elsa and Nacho that her son-in-law is not a trustworthy person.

Due to the recklessness of El Chanclas, Ximenita is left with serious consequences. Magos, feeling guilty, tries to approach his daughter, but only receives her contempt.

Roberto hopes to get Mateo back, when in the middle of the trial, Marta has a hysterical attack. Alicia witnesses the moment when the love of her life proposes to Luciana.

Alicia continues with her wedding plans. Elsa and Nacho know that Roberto is the man their daughter is in love with and they decide to help him get her back.

Roberto manages to convince the love of his life to go away and be happy. However, a bad decision by him causes his plans to come crashing down, causing Alicia to doubt his sincerity again.

Alicia suffers the worst disappointment when she finds out that everything that surrounds Roberto is a lie. Filled with anger, she decides to go ahead with her wedding plans, allowing no explanation.

To everyone's surprise, Alex decides to go with Kenny to be happy. However, he knows that his position in Ikónica and the hope of being with the love of his life, is a thing of the past.

Sandra fires Alicia, but she is not willing to be left out of Ikónica, so she confronts Augusto. However, while Ikónica closes the doors on her, a gossip show proposes a risky plan.

The Madelene agency gives Alicia an opportunity, as long as she brings with her the accounts she handled. Desperate, she makes the decision to give Augusto an ultimatum to return to his post at Ikónica.

While Brisa confesses to Braulio that she is in love with him, Augusto shows Alicia that he doesn't mind her warnings. Alicia decides to talk to the API members, causing Ikónica's owner to worry.

When Augusto assures Alicia of the general direction, she changes the truth of her interview, telling her story with Roberto through Alex. To the surprise of all of Ikónica, the person they humiliated so much comes back stronger than ever.

The change in Alicia surprises everyone in Ikónica, however, Sandra and Luciana are not willing to leave her the easy way. When Roberto asks Alicia how to get to the top, she accuses him of being a womanizer, reminding him of Sheila's name.

Alicia is not willing to work with an account that will affect Ikónica's ethics, so she denies Agrotec her help. On the other hand, Augusto guarantees Roberto the presidency of the API.

Alicia and Magos take Ximenita to the Telethon and there they meet Claudio, a boy with autism, who coincidentally is Fatima's grandson. Roberto can't help but feel frustrated when trying to talk to Luciana about his past.

Sandra's plan fails and Alicia manages to explain everything to Augusto, however, fed up with her boss's tricks and determined to take her place, she confronts her. Roberto receives bad news about Mateo and decides to return to D.F.

Elsa, full of anguish, fears that the new cafe will steal her clientele. Roberto suffers when he learns that Mateo was adopted. Alicia gets upset when Augusto questions her about her love life.

Augusto asks Alicia to chase Brisa for the mistake she made. Roberto is desperate not knowing where Mateo is.

The big day has arrived and Alicia is overwhelmed with emotion when she sees the fruit of her labor with the launch of Oki Oki Jinsei, however, Luciana has other plans. On the other hand, Rafael, learning that Augusto scammed him, decides to confront him.

Despite the setback, Alicia manages to finish the presentation successfully. Later, before Rafael's sudden death, Roberto is confused by Luciana's indifference. To everyone's surprise, Alex shows up at the wake.

Alicia fights for gender equality within Ikónica. Augusto turns his back on Sandra and proposes to the new creative director that they go to the United States.

Roberto is willing to do anything to find evidence against Augusto, while Sandra cannot hide her anger when she learns that Alicia is going to the United States.

Alicia is still thinking about Roberto, while her trip to the United States is almost ready. However, she has a talk with Sandra, in which she makes it very clear that she has the ability to carry out Ikónica's business.

Roberto doesn't know how to give Carmona evidence about Augusto. Alicia is surprised to learn that her new colleagues have a wrong idea of ​​her working life, she also realizes that her stay in that country will not be short.

Augusto talks to Roberto and Luciana about starting a family and thus getting a good image before the API. Fatima says goodbye to Sandra; Alicia tells her colleagues her true professional history.

Following his plan, Roberto asks Gumaro to go to work at the Toledo house. During the presentation of Bisaboritos, Sandra realizes that Augusto intends to conquer Alicia, so she decides to take revenge.

Sandra asks Beatriz for discretion about what she told her, however, Luciana finds out and immediately tells Roberto. Augusto does not plan to miss the opportunity to conquer Alicia.

Beatriz asks Roberto to help her investigate everything about Ikónica USA, so he does everything to find the headquarters in Los Angeles and travel there.

Beatriz, trying to make a decision about her marriage, decides to go back to the psychologist. Alicia doesn't understand Roberto's insinuations about Augusto. Meanwhile, Sandra does everything so that her lie does not come to light.

Alicia is surprised to learn that the person who came to Ikónica not only went to meet her, but also has other plans. Luciana is in charge of spreading the rumor that Alicia and Augusto are lovers.

Alicia fails to try to clean her image in front of Beatriz, however, she is not willing to let her reputation remain in doubt. Sandra has no idea of ​​Alicia and Elías plan to expose all their lies.

Sandra warns Alicia that machismo is something she will always have to deal with. Luciana asks her mother for an explanation and due to her bad condition, she talks more with Roberto about Augusto's accident.

Despite Alicia's mistake, Santiago recognizes that she has all the talent to beat the People's Café. Gumaro and Luciana have a romantic encounter again.

Roberto can't help but feel nervous when Augusto questions him about Mateo and as if that weren't enough, his jealousy skyrockets when he sees Alicia and Santiago together. Later, Beatriz makes an announcement that changes the future of Ikónica U.S.A.

Beatriz announces her divorce in front of all of Ikónica, as well as some changes in the company's positions, provoking Augusto's anger. Santiago confesses to Alicia his interest in her, however, he receives a resounding rejection.

Elsa can't help but feel sad knowing that her daughter will soon become independent. Santiago believes he has hope with Alicia, later, Augusto proposes to her to be the general director of Ikónica.

Gumaro and Luciana's flirtation goes to another level. After a kiss and to Alicia's surprise, her relationship with Santiago takes a different course.

To everyone's surprise, Ikónica is a victim of plagiarism, however, Augusto blames Alicia and Roberto comes to her defense, now both must do everything possible to save Mr. Gomez.

Alicia tries to explain everything that happened to Santiago, while Roberto is satisfied that Augusto trusts him more. Magos is in for a big disappointment.

With the new appointment of Roberto, the general direction is free, so Augusto announces that the successor will be chosen by him. Madelene plagiarizes a campaign again, so Elías and Alicia decide to find the infiltrator.

At Ikónica, the tension between some executives and Alicia grows. Meanwhile, Augusto has plans to take revenge on Alicia for her courtship with Santiago. Later, Alicia and Elías find out that Sandra is Madelene's CEO.

Néstor begs Augusto not to chase him away, however, and to his surprise, Alicia discovers the real traitor. On the other hand, Roberto finds out that Augusto, out of spite, will make the latter his scapegoat.

Although Alicia has always been humble, being with Santiago has made her ambition grow. Luciana makes a serious mistake with an account and Augusto puts her in her place, and as if that were not enough, Valeria teaches her a lesson.

Faced with Roberto's denial about the general direction, Alicia is determined to earn the position. Luciana demands that Augusto recognize her as his daughter. Later, Santiago negotiates with Ikónica's owner about his girlfriend's future at the agency.

The big day arrived and to everyone's surprise, Alicia is named CEO, so Roberto asks her to be careful. Luciana, furious, does not hesitate to plan her revenge.

A pesar del enojo, Alicia perdona a Santiago, mientras que Magos se da una oportunidad con Vidriato. Vladimir se presenta en el evento, provocando que Roberto sospeche que él, es el tutor de Mateo.

Alicia gets out of Néstor's trap, however, upon arriving at Ikónica, Fátima warns her that several people want to set her foot. Roberto tries to investigate how Vladimir got to the API event.

Roberto tells Carmona the truth about Vladimir and he decides to give priority to the case. Later, Alicia imposes her authority more every day. Nacho is a victim of fraud.

Alicia accepts Santiago's marriage proposal, but her mom knows she's making a mistake. Roberto the ridiculous during Alicia's marriage proposal.

Augusto threatens Beatriz to get his shares, Alicia confesses to Roberto that she still loves him, so he asks Luciana for a divorce and she breaks off her engagement with Santiago.

Beatriz asks Valeria to tell her the truth about Augusto. Santiago does not intend to sit idly by and decides to talk to Alicia about Roberto's past.

Augusto does not allow Luciana and Roberto to divorce. Alicia cannot deal with the disappointment caused by the lies of the man she loves, full of anger she decides to thoroughly investigate everything related to Roberto.

Roberto is surprised when Alicia tells him that she knows everything about his past. On the other hand, Dafne feels insecure, realizing that an anonymous person published her true identity on the blog.

Despite everything, Luciana confesses to Valeria that she misses her. Roberto does everything possible to keep Alicia out of the evidence of his father-in-law's fraud. However, she gives Don Augusto the file that Santiago gave her.

Don Augusto surprises Roberto by telling him that he knows everything about Carmona. Alicia, concerned about the loss of Santiago's trademarks, asks Néstor to help her with an account, which he takes advantage of to make a fool of her.

On Valeria's advice, Alicia gives Roberto another chance to explain everything, however, Augusto threatens him so that he doesn't get close to her. On the other hand, Alex gets married and asks Beatriz to be with him, but she refuses.

Alicia, now yes, she does not plan to tempt her heart with anyone. Valeria is surprised to learn that Luciana is in love with the boy Gumaro, while Roberto finds out that Mateo no longer goes to school.

Roberto plans to run away with Mateo, but Sheila goes to don Augusto. Alicia is not willing to lose Mr. Foster's accounts, so she creates a plan to get Teodoraqui to reject Madelene.

After Sheila's arrest, Augusto warns Roberto that if he runs away with Mateo, he will never see his son again. Alicia gets Foster's accounts and Madelene fires Sandra.

Alicia finds herself in an ethical dilemma when Braulio goes looking for Brisa. Dafne tells Alicia that Luciana is cheating on Roberto with Gumaro. Excited, Ximenita knows her new school.

Magos plans to use an accordion to pass the exam, Alicia introduces mr. Foster, his campaign proposal based on Braulio's script. Carmona suspects that Roberto is covering up for Augusto in his dirty business.

When trying to explain her betrayal to Braulio, Alicia reveals that she is no longer the same as before, causing him great sadness. Not happy with that, Ximenita is disappointed, seeing that her aunt humiliates Luciana in the same way that one day she did.

Augusto reveals to Dafne the whole truth about her birth. Alicia demands Ximenita's parental authority from Magos, provoking her surprise. Nacho and Elsa, full of sadness, realize that their daughter is no longer the same as before.

Luciana decides to confess to Roberto that she is pregnant, on the other hand, Alicia realizes the scope of her change; receiving her award and seeing herself alone. Because of the debt that Nacho generated, the Gutiérrez house is seized.