Newtown, which is a normal small town is famous for one special thing: the zoo has a talking elephant: Benjamin Blümchen. Everyone knows and loves him because he always helps out where help is needed or comes to the rescue.
Benjamin Blümchen wins the first prize in the Zoo Illustrated competition and can hardly hold himself of joy. Of course Karla Kolumna reports live from the Neustädter Zoo! But what should Benjamin do with the profit?