When Dave opens an all male bridal salon opposite his ex best friend Shelley's bridal store, the wedding dress wars begin. Shelley lays down her old school rules for new girl Tiffany while a picky Bohemian bride Erin is a tricky customer for Dave's male consultants. Dave's guys go head to head with Shelley's girls to find bride Elisa her dream Kate Middleton dress and prove they are the Best in Bridal.
An all-guys bridal store competes with an all-girls salon to be the Best in Bridal in a Sale Day showdown.
Shelley and Dave may rave about their pet dogs but it's a bride shopping for a dress with her monkeys that has everyone talking.
Complete Bridal owner, Dave relishes his victory when he secures one of Shelley's designers but tempers flare when he confronts her about the past.
Dave's psychic abilities are revealed when a clairvoyant bride pays a visit. Dave sends the clairvoyant across the street to cleanse Shelley's Bridal.
Bride Jensine is looking to trade her army fatigues for a super sexy gown. At Bridal Market in Chicago, Dave tries to steal Shelley's designers.
The boys at Complete Bridal must be on their best behavior when a bride brings her fiance to the appointment.
The boys at Complete Bridal must be on their best behavior when a bride brings her fiancé to the appointment; the ladies at Shelley's Bridal must find a dress for a woman who is yet to be engaged.
Dave sends a secret shopper to spy at Shelley's. Bride Ania is shopping with her fianc but doesn't want him to see the dress she chooses, while Frank works with a Bride whose fianc used to date her best friend.
It's old school versus modern, when it comes to bridal salon marketing techniques. Shelley appears on a radio show so Dave and his guys strive to outdo her by creating a viral video. Franks deal with a very uptight traditional dad and tries to balance a bride's modern taste with her mom's desire for tradition.