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Birth of a Kia Optima 2012
TV-G

  • Ended
  • Discovery
  • 2012-09-22T01:00:00+01:00
  • 45 mins
  • Documentary

Its one of the most radical transformations in Automotive history - the complete makeover of the Kia Optima. Could a rather bland family sedan, not affectionately called a grocery getter, be remade and rebranded as a head-turning sports car? This is the story of how one automaker pulled out all the stops, recruited the worlds top designers and technicians, and transformed a perennial wallflower into the life of the party.

Birth of a Kia Optima is a story of risking it all for the ultimate prize: recognition as a leader in one of the most ruthlessly competitive segments of the auto industry. Under the direction of auto design superstar Peter Schreyer, the Optima transforms from a boring grocery getter into an award-winning object of desire. Track the progression from the international design competition, to extreme testing at a top-secret facility, to the high tech assembly plant ruled by robots.

Birth of a Kia Optima is a story of risking it all for the ultimate prize: recognition as a leader in one of the most ruthlessly competitive segments of the auto industry.

1 season

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