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BMW films 2002

  • 2002-04-25T21:00:00-07:00
  • 2002-04-26T00:00:00-07:00
  • 10 mins
  • 50 mins
  • English
  • Action, Adventure
The BMW film series, The Hire was a series of eight short films (each about eight minutes long, on average) produced for the Internet in 2001 and 2002. A form of branded content, all eight films featured popular directors from across the globe, starred Clive Owen as the "Driver", and highlighted the performance aspects of various BMW automobiles.

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