A humanoid horse, BoJack Horseman -- lost in a sea of self-loathing and booze -- decides it's time for a comeback.
BoJack believes an upbeat attitude will change his life, but that attitude doesn't mesh well with his new acting job.
BoJack is drawn to the one female in town who has no idea who he is (because she was in a coma). Todd opens a theme park.
A funeral turns into a treasure hunt for the "Horsin' Around" cast, and a potential schmooze-fest for Princess Caroline and Mr. Peanutbutter.
Princess Caroline, BoJack, Diane, and Mr. Peanutbutter learn some important lessons about love in the wake of a surprise birthday party.
BoJack really wants his director Kelsey to like him. Todd, Diane, and Kelsey's daughter help a chicken who's on the lam from the police.
Princess Caroline sees an opportunity when Mr. Peanutbutter's agent dies. BoJack flips when he says the "L" word out loud to Wanda.
Diane goes off book during BoJack's book tour, jeopardizing Mr. Peanutbutter's new show. Todd gets involved in international affairs.
BoJack is one of the celebrity guest stars on the first episode of Mr. Peanutbutter's game show, but the game doesn't go as expected.
BoJack cooks up a scheme with Kelsey, Todd, Princess Caroline and Mr. Peanutbutter to steal a crucial shot for the Secretariat film.
Todd gets sucked into the cult of improv comedy. Wanda thinks Diane is a bad influence on BoJack when he has to deal with a career crisis.
BoJack goes on a road trip to visit an old friend, and gets a taste of existence outside the Hollywoo bubble.