Jenna, a 34 year-old up-and-coming blogger, decides to become celibate when she finds her body count is starting to trump her age. Using her blog as encouragement for her newly adapted sex diet and also as a sounding board for her girlfriends’ often amusing “sexcapades,” Jenna is determined to make the blog a success and transform her friends in the process.
Jenna joins a modern-day virgin group; Tara tests her acting skills by taking part in an improv group; Kelly struggles to get along with a new employee in the PR firm.
Kelly lands a big client for the firm, but then quickly loses him when her competitive nature takes over; Jenna adds a video component to her blog and helps steer a young girl on the right path; Tara tries to create her own reality show.
Jenna snoops around in Donovan's apartment and finds something that could permanently alter the course of their relationship. Meanwhile, an indie movie Tara appeared in years ago resurfaces and Kelly continues her dysfunctional relationship with Rick.
Jenna gets upset when a former co-worker profits from a blog idea she stole from her. Meanwhile, Kelly runs into her ex who is now engaged and Tara avoids a director who wants her to play the role of a mother.
Conflicts arise when Jenna and Donovan decide to be each other's wingman for a double date. Meanwhile, Kelly tries to discourage Tara from posing for a risque magazine.
Kelly learns her mother is seeing a much younger man; Tara begins dating a man she thinks may be "the one," until she discovers something disturbing about him; Jenna seeks advice from a sex expert for her blog.
Kelly's plan to host a fight party is put in jeopardy when Jenna experiences writer's block; Tara faces a waxing dilemma and a major mishap occurs.
Jenna lands a dream job ghostwriting for one of her heroes, but things get uncomfortable when her new boss becomes a little too comfortable. Meanwhile, Tara tries to soften up Kelly's aggressive dating style and sets her up on a blind date.
Jenny's ex visits and they spend the entire weekend holed up in her room, which makes her friends question whether she has abandoned her born again virgin journey. Meanwhile, Kelly grows tired or being under-appreciated at her job and makes a huge decision; Tara surprises everyone with a big announcement.