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Gruen: Season 10

Gruen Planet S3 2018
TV-PG

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  • 2018-05-02T10:00:00Z on ABC
  • 40 mins
  • 6 hours, 40 mins (10 episodes)
  • Australia
  • English
  • Comedy
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A spin-off called Gruen Planet was announced to replace series 4 of The Gruen Transfer, with a broader landspace.

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10 episodes

10x01 Big Banks & Coke No Sugar

  • Season Premiere

    2018-05-02T10:00:00Z — 40 mins

How are the big banks selling themselves during the royal commission? Will Coke No Sugar reverse sliding soft drink sales? Ads that murder our favourite songs, and a pitch to make Australia the USA's 51st state.

Wil Anderson, Russel Howcroft and Todd Sampson analyse Facebook's ad campaign, a company in crisis, and the evolution of Brand Zuckerberg. Plus, selling Australia to the USA and a pitch to shut down the internet.

10x03 Pharmacies & David Warner

  • 2018-05-16T10:00:00Z — 40 mins

A look at the changing face of pharmacies - how did the humble chemist become a $16 billion industry? Why are so many celebrities flogging fragrances? Plus, a pitch to boycott the royal wedding, and David Warner's redemption tour.

10x04 DNA Testing & Gossip Magazines

  • 2018-05-23T10:00:00Z — 40 mins

The race to trace your saliva - the booming business of DNA testing. Selling gossip magazines in the aftermath of the Royal Wedding and Rebel Wilson. Plus, a Pitch for a compulsory parental payback scheme.

10x05 Mattresses & Animal Rights

  • 2018-05-30T10:00:00Z — 40 mins

This week on Gruen, we pull back the covers on mattresses and find out how sleep is being sold and disrupted. A confronting animal rights campaign. Plus a Pitch to reposition the art of cheating.

10x06 Health Insurance & IKEA

  • 2018-06-06T10:00:00Z — 40 mins

How do you sell something a quarter of a million Aussies have ditched in the past year: health insurance. An IKEA ad that's almost as baffling as its store layouts and a Pitch to save the humble bee.

10x07 Hair Loss & Online Shopping Wars

  • 2018-06-13T10:00:00Z — 40 mins

How the big hair loss brands target male insecurities. Amazon Australia, eBay and the online shopping wars. Plus, a pitch to pay teachers as much as politicians.
Joining Wil, Todd, and Russel are Cam O'Keefe and Emily Taylor.

Eating in and the new way to take-out, we dish up on how Uber Eats, Deliveroo, Menulog and Foodora are changing food delivery; Raising awareness for a cancer no one talks about; a Pitch to take the World Cup across the ditch.

How confectionery is marketing itself without any TV ads; the flood of End of Financial Year Sales - do they work or do consumers have discount fatigue? Plus a Pitch to convince Millennials to move where the grass is greener.

On the final Gruen for 2018, the supermarket bag ban - was it a big PR win or a spectacular fail? Unpacking ASMR - an online trend with big brands riding on its coattails. Plus a Pitch to persuade us to abandon banks forever.

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