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Gruen

Season 11 2019
TV-PG

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  • 2019-09-25T10:00:00Z on ABC
  • 40 mins
  • 6 hours, 40 mins (10 episodes)
  • Australia
  • English
  • Comedy
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Gruen is about advertising, how it works, and how it works on us. It decodes and defuses the commercial messages that swirl through our lives, with the help of a panel of ad industry experts. It's the show that tracks advertising almost as closely as advertising tracks you!

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10 episodes

11x01 Supermarket Collectables & Google's New Campaign

  • Season Premiere

    2019-09-25T10:00:00Z — 40 mins

Gruen returns with a deep dive into supermarket collectables, Google's new campaign and a Pitch persuading meat eaters to go vegan and vegans to eat meat. Joining Wil, Todd and Russel are Dee Madigan and Karen Ferry.

11x02 Banking Royal Commission & KFC

  • 2019-10-02T10:00:00Z — 40 mins

This week on Gruen, the advertising aftermath of the royal commission: how the big, small and online financial institutions are banking on an image change. Plus KFC's very quiet re-rebrand and the Pitch tackles over 65s.

11x03 Department Stores & Big Vitamin

  • 2019-10-09T09:30:00Z — 40 mins

This week on Gruen: the Spring Racing advertising offensive, the department store death rattle, Big Vitamin. Plus a Pitch to convince Christians to become atheists and atheists to believe in God.

11x04 Influencers & Mental Health

  • 2019-10-16T09:30:00Z — 40 mins

Overly melodramatic ads, the volatile influencer economy and brands wading into mental health. Plus, it's retail vs online shopping on The Pitch. Joining Wil, Todd and Russel are Christina Aventi and Rebecca Bezzina.

11x05 Milk & INEOS

  • 2019-10-23T09:30:00Z — 40 mins

Wil and the team look at milkvertising: how dairy and alternative milks are vying to fill our cups. Plus books as brands, the marketing marathon that was the INEOS 1:59 Challenge and It's Fix it or Bin it on The Pitch.

11x06 State Tourism & Spring Racing

  • 2019-10-30T09:30:00Z — 40 mins

Brandspiration, domestic tourism and how your state sells itself, the PR crisis engulfing spring racing season, and a pitch for and against Halloween. Wil is joined by Todd, Russel, Karen Ferry and Carolyn Miller.

11x07 Greenwashing & #philausophy

  • 2019-11-06T09:30:00Z — 40 mins

It's easy being green, according to brands. What campaigns are making a difference and what's just greenwashing? Plus, the fallout from #philausophy, wage theft and the Pitch takes on gambling. Wil is joined by Todd, Russel, Nitsa Lotus and Emily Taylor.

How pizza + robots = $, a taxi campaign that puts the rank in taxi rank, the selling of Australia's worst serial killer & privacy vs oversharing on The Pitch. Wil is joined by Todd, Russel, Christina Aventi and Dee Madigan.

11x09 Streaming Wars & Australia Post

  • 2019-11-20T09:30:00Z — 40 mins

It's a whole new world as Disney takes on Netflix in the streaming wars. A Pitch to double or halve the population. And Australia Post delivers Christmas cheer. Joining Wil are Todd, Russel, Claire Salvetti and Kirsty Muddle.

11x10 Alcohol Marketing & AfterPay

  • 2019-11-27T09:30:00Z — 40 mins

On the Gruen final: getting into the Christmas spirits - how alcohol marketing is adapting to Aussies drinking less. AfterPay and gratification now, pay later. And on The Pitch, everything is fine vs everything is f***ed.

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