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Gruen

Season 12 2020
TV-PG

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  • 2020-10-14T09:30:00Z on ABC
  • 40 mins
  • 6 hours, 40 mins (10 episodes)
  • Australia
  • English
  • Comedy
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Gruen is about advertising, how it works, and how it works on us. It decodes and defuses the commercial messages that swirl through our lives, with the help of a panel of ad industry experts. It's the show that tracks advertising almost as closely as advertising tracks you!

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10 episodes

12x01 Coronavirus Messaging & TikTok

  • Season Premiere

    2020-10-14T09:30:00Z — 40 mins

Gruen is back and putting Coronavirus messaging to the test without shoving a swab up your nose. And why is TikTok advertising on the telly? Also, what's TikTok? Plus a pitch to either love or ditch the office.

12x02 Soap & Bushfires

  • 2020-10-21T09:30:00Z — 40 mins

How a pandemic fell into soap's hands, brands giving thanks and can a bushfire campaign go too far? Plus the Pitch saves journalism, unless that's fake news. Joining Wil, Todd and Russel is Christina Aventi and Emily Taylor.

12x03 Bunnings Warehouse & RM Williams

  • 2020-10-28T09:30:00Z — 40 mins

We find out what's on in the Bunnings Warehouse and put the boot into RM Williams. Plus a musical pitch dedicated to our frontline workers. Joining Wil, Todd and Russel are Carolyn Miller and Priya Patel.

How Tourism Australia sells us to ourselves; Big Mac, Big Jack, and the big legal stoush; the pitch cancels and uncancels cancel culture. Joining Wil, Todd, and Russel are Karen Ferry and Sunita Gloster.

12x05 Selling Beer & LOOK UP

  • 2020-11-11T09:30:00Z — 40 mins

How do you sell beer in a year that drives you to drink? We didn't know why billboards were telling us to "LOOK UP", so we looked it up. Joining Wil, Todd and Russel are Dee Madigan and Nitsa Lotus.

12x06 Chooks & 5G Conspiracies

  • 2020-11-18T09:30:00Z — 40 mins

What's cooked about the way we're sold chook? Can telcos fight conspiracies with a 5G-up? And a pitch to save or end the arts. Wil, Todd and Russel are joined by Priya Patel and Sunita Gloster.

12x07 Kmart & Gaming

  • 2020-11-25T09:30:00Z — 40 mins

How did Kmart make being cheap cool? And with two out of three Aussies gaming, we ask: how did games ride the green pipe to the mainstream? Joining Wil, Todd and Russel are Christina Aventi and Karen Ferry.

12x08 The Christmas Spirit & Big Tech

  • 2020-12-02T09:30:00Z — 40 mins

Can brands get us to embrace the Christmas spirit? Is importing Black Friday a massive turkey? And Big Tech are selling privacy, so we leak their secrets. Joining Wil, Todd and Russel are Lauren Zonfrillo and Dee Madigan.

12x09 Fitness & Racism

  • 2020-12-09T09:30:00Z — 40 mins

The sweaty world of fitness, gymfluencers, and a Hemsworth. Plus Allens Lollies, the Cheese-That-Shall-Be-Renamed, and how brands responded to Black Lives Matter. Wil, Todd, and Russel are joined by Camey O'Keefe and Priya Patel.

12x10 Hindsight is 2020

  • 2020-12-16T09:30:00Z — 40 mins

Hindsight is 2020 as we look at some of the biggest ads of the longest year. Plus, the thrilling conclusion of The Unmasked Jingler. Joining Wil, Todd and Russel are Sunita Gloster and Karen Ferry.

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