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Private Notes
Gruen is back to find out why we buy what we buy. Why do the ads on the side of our internet browser want us to buy more? Wil, Russel, Todd & a team of new & familiar faces will deconstruct the advertising landscape.
Wil, Russel, Todd & industry experts tackle the biggest advertising event in the world: The Olympics. Which brands will win marketing gold and who will come dead last? Plus two agencies Pitch to sell Tasmania to China.
We pick over the bones of the Census Fail; why there hasn't been an Australian organ donation ad in a year; the clichs & repetition in Olympic ads & the Pitch to convince us that bronze medals are better than gold.
How to sell a compulsory and slightly dull product: superannuation. Why FitnessFirst is filming in the show. Advertising crimes against English. And a Pitch to bring civility back to the internet.
This week on Gruen: Dadvertising and the Father's Day dollar. When advertising eats itself alive. Paralympics campaign We're The Superhumans. And a Pitch for an all female parliament.
How to sell a product it’s wildly popular to hate: Sugar. The rise of Awareness campaigns. The never-ending toothpaste arms race. What Would Justin Do. And a Pitch to pave the Great Barrier Reef.
How to sell something when it's a matter of life & death: funerals; men's fragrance ads; Justin Trudeau & when to get rid of a brand ambassador with a bad whiff. The Pitch this week is to change the date of Australia Day.
How to sell a plebiscite and the messaging tools used to debate same-sex marriage. Product recalls and Samsung’s explosive new device. Brands overusing emojis. And a Pitch to abolish private schools.
How do you sell fruit? The most talked about feminine hygiene ad of the year. The fastest growing sector in advertising: gambling. WWJD. And a Pitch to retire the vote after 60.
Gruen looks at lamb, the banks & the biggest advertising trend of the year: brands trying to be noble. Plus an extra dose of the PM everyone deserves & a Pitch to convince everyone to stop watching TV.
