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Private Notes
In 21st-century Scotland, the world of work is changing fast. A new industrial revolution is transforming jobs, businesses - and creating a new generation of entrepreneurs. Service industries like call centres and hospitality are thriving.
The Highlands and Islands are being connected to fibre broadband to help boost small businesses and create new jobs. Traditional jobs like fishing and farming are going hi-tech. Scottish digital startups are creating new global businesses.
This documentary tells the story of modern Scotland at work through a diverse cast of characters including scallop divers, call centre workers, farmers and fishermen, the staff behind the scenes at Gleneagles Hotel, and software companies that are defining Scotland's economic future.
Scotland has one of the most famous 'brands' on Earth. From tartan and castles to the Loch Ness Monster, Scottish icons attract millions of visitors each year. Exports like whisky, porridge and even seaweed are worth billions of pounds to the economy.
This programme tells the story of 'Scotland the brand'. It goes behind the scenes at the Edinburgh Tattoo, a visiting cruise liner, and the New York Whisky Fest. And it meets the tourists who flock here and asks 'How do others see us?' in the 21st century.
Life in modern Scotland is changing. The population has never been higher. Scots are living longer, ethnic diversity has doubled in a decade, and some of Scotland's remotest areas are being repopulated after years of decline.
This programme meets 21st-century Scots of all ages, from all across the country, to tell the surprising story of life in modern Scotland from birth to old age.
