Fred (stylized on webpages as FЯED) is an internet video series centering around the dysfunctional 6-year-old Fred Figglehorn, created by Lucas Cruikshank.
Fred lives with his recovering drug-addicted and alcoholic mother, whose voice is often heard, and his grandmother. It is implied that Fred has been the victim of child abuse (for example being locked in a dog cage for three days), however he frequently speaks of his love for his mother, particularly after her stay at rehab. Fred's father is mentioned several times as being on death row in the state penitentiary. Fred has not met his father, as he left Mrs. Figglehorn while she was still pregnant with Fred. In seasons one through three, Fred communicates with all characters off-screen.
On screen characters are seen for the first time in a dream sequence, in "Fred: A Star In His Own Mind", Fred dreams of being a famous actor, meeting fan girls and other famous actors. Season four, as it was filmed after Fred: The Movie, marked a change in production style, it is filmed in a higher video quality, and shows other on-screen characters. The original production style was revived for a few episodes in 2010, introducing the Cladio character, after the movie was released in the UK, and ended when Cruikshank returned to movie filming. Leading up to the second movie's release, a new series, called Figgle Chat, was produced, and features internet and television stars. Following that, an animated series, It's Fred!, named after Fred's catchphrase, began being uploaded to the channel.
Cruikshank has described the channel as "programming for kids by kids". The series is intended as a parody of people who, in Cruikshank's words, "think that everyone is so interested in them." Cruikshank believes that viewers either "automatically love Fred or automatically hate Fred, there is no in between". The videos primarily consist of the character speaking to the audience about what is happening in his life. Fred has a high-pitched "chipmunk" voice, making him sound more like a 6-year-old. According to Cruikshank, this effect, and the hyperactive appearance of the character, are achieved by speeding up the audio.