Season 1 2012 - 2021

In the corner of “KAWAII TREND,” we highlighted “TOKYO GIRLS COLLECTION” and showed some latest trends. In the studio, Yunkoro, a model and charismatic blogger presented the winners of a worldwide fashion contest held on “kawaii.i.” Mori-shame or photo techniques to take a self portrait in kawaii style was also performed. AKIRA, a model known for her boyish fashion, Guri Gura twin gyaru models, an artist and blogger Haruka Kurebayashi, and a fashion model artist Una were guests in the studio.

Featured U Kimura, a Japanese model talented at making handmade items! With her, we gave the “Handmade Fashion Item Contest” and announced the winners. As for the studio guests too, D-I-Y was the concept! Akiko Kaneko, an expert in sparkle deco and Rie Katayama, a specialist of wool deco were with us. We interviewed them to know the secrets to make the items on their own way and also provided the information where to buy the materials.

This time, we feature “Tips to become successful with Kawaii.” We welcome two famous kawaii leaders, a gyaru blogger Cheesie from Malaysia and a lolita model Rin Rin from USA, to our studio.

It is shop assistants who lead the latest trends and are the true fashion icons in Japan. Young girls often come to their shops just to see and talk with them, more than buying the items. Nowadays, some of them became the influential bloggers and even a singer! This time, we had these unique shop assistants from Shibuya and Shinjuku in our studio!!

In the episode of #5, we take a look at the Akihabara culture: Manga, Anime, Cosplay and so on, from a fresh point of view. That’s Kawaii angle! Akihabara culture, once known for Otaku or geeks, is recently supported by more and more ordinary girls who love fashion. Such subculture industry has even started to collaborate with trendy fashion brands!
One example, a famous high-fashion designer creates costumes for idols based in Akihabara! A top model for Harajuku-style fashion magazine unbelievably plays cosplay!

This time we have a special project for Kawaii International! We’re doing a collaboration with the German fashion TV show called “red!” Kawaii International is in charge of a project to transform the red! TV host Hadnet with hime-gyaru style together with Ayano Tokumaru, hime-gyaru charisma shop girl.

And, in response to viewers’ requests we’ve created a new segment called “Tokyo Kawaii Map.” This first installment presents Koenji, one of the best Tokyo vintage clothing spots. A program host Misha Janette shares the charms of Koenji, the fashion hot spot that is packed with over 150 vintage clothing shops.

In response to viewers’ requests, we’re gonna feature on “Kawaii rooms” in this episode!
Based on your requests to our website and related website, kawaii.i, here is a undercover report of Japanese girl’s rooms...room of DIY, room of Lolita, room of Gyaru, etc etc ...! This is a super special episode of Kawaii International, which we can share girls’ REAL kawaii life with you guys.
U Kimura will introduce you Kawaii KADEN, a big trend in the world of home appliances.
In our popular program, Kawaii Tutorial, you can learn how to wear scarfs and mufflers in various cute ways, with Matsuoka Rie, a.k.a OKARIE, a model and a fashion director!

Our MC Melody Yoko, Gyaru leader Yunkoro and D.I.Y. master U Kimura give the Vietnamese girls’ makeover in Ho chi Ming, Vietnam! With the support of the local fashion TV program “PinkyTeen,” 31 (fashion) students get together in the studio! Yunkoro and U Kimura show the makovers they’d done to the girls at the studio and will be judged which style is more kawaii to the Vietnamese students!

As a response to the requests and questions from all over the world, here is the first “Kawaii Summit”!! Popular “DOKUMO (local models)” of Japanese fashion magazines gather in the studio and discuss about fashion, lifestyle, makeup, etc. The summit is open to the Kawaii fans in some other countries through the internet to ask whatever questions they have for the guests. “DOKUMO” are not really a professional model, actually students or shop girls, and originally the readers of the magazines. As semi-professional fashion leaders, they introduce their own fashion, makeup technique, and even private lives in magazines. The readers can relate to themselves more easily to the “DOKUMOs” rather than to the professional models.

1-Year Anniversary Tokyo Kawaii Tour!! This month, Kawaii International jumps out of the studio, and our MC girls go around Tokyo to see the Kawaii spots on the bus. Looking back at the previous episodes, they will visit the popular places according to the viewers’ choice, and introduce the unique experiences there with the Kawaii Experts in the previous episodes. Here is what’s more; as “People’s Choice Award,” No.1 Kawaii follower in Tokyo street will be chosen from the winners of previous Kawaii Showoff.

This time Kawaii International gets into the hottest place for Kawaii culture, HARAJUKU, and researches what’s really fascinating about Harajuku!! In addition, there are Harajuku makeover as a special project, an exciting report of Harajuku streets by our viewers, and more. This is the special episode for Harajuku fans!

Kawaii Leaders are non-Japanese girls who love Kawaii fashion in Tokyo and actively send their styles and messages to the public. In this episode, 5 Kawaii Leaders from each different part of the world come to Japan and go on Kawaii Tour in Tokyo. They go to the school of Gyaru fashion, learn how to do Dessert DECO (Dessert-like decoration), and sneak into the photo shooting of Cosplay.

Who said "Kawaii" means only pink, girly, sweet fashion!? In fact, we can find “Kawaii” in dark, black, boy fashion too!
In this episode, we’re gonna reveal the secret of Black & White fashion, including Gothic, Visual-kei, Boy-style, plus the latest fashion culture “Shironuri-style”!!

Today’s Kawaii International is all about Kawaii in Tokyo and Paris!! The keyword for Kawaii in Tokyo is Traditional Kawaii! MC Misha and our special guest will report the new trend of Kawaii, fusion of Japanese traditional culture and the latest fashion! You’ll discover the deep and secret places in Tokyo that we haven’t introduced yet!

On this episode of Kawaii International, desserts from Tokyo will be introduced: a crepe store which you have to wait in an endless line, a big parfait that looks like a live flower, and Kawaii desserts from Dessert City Tokyo. Let’s see Minori, who is famous around the world for her Shironuri, pay a visit to Paris!

We’re going to review the history of Gyaru and then report on the latest generation of Gyaru.
We will have the Gyaru twins, Guri & Gura, and the Gyaru traveler Kayo Goto in our studio!
Guess what.... the secrets will be revealed!

This episode of Kawaii International will be about scary fashion! But it’s not just scary…It’s “Scary-Kawaii” style, mix of Kowai (scary) and Kawaii (cute)!! We will see super cute costumes for Halloween and Scary-Kawaii items created by a notable female designer. And what’s more, there will be a makeover segment that Amihamu, Akuma-kei (devil style) Scary-Kawaii fashion leader, will change a British Lolita girl into lovely devil!!

There are varieties of special schools in Japan that train students to be professionals of stylists and designers who support Kawaii culture. So this time, our camera will sneak into these fashion schools! We’re gonna report fashion school students who keep making an effort under strict tutorials, through the back stage of fashion show produced by students and the practical lectures by the professionals!

This episode of Kawaii International will be about Boyish Street-Style!! We’re gonna report on the fashionable girls on the street wearing boyish items & cool girls dressing as a male who could be cooler than boys!! Check out the various features of boyish style now in Tokyo!!

What majority of Japanese high school girls wear everyday? It's school uniform! For this episode of Kawaii International will be all about uniform fashion!! We're gonna introduce the high schoolers who enjoy wearing uniform by arranging and the idols and designers who take uniform fashion into Otaku or (high/everyday) fashion.

This episode of Kawaii International will be about “Japanese tradition × Kawaii.” We’re gonna introduce various shops that make Japanese traditional crafts of modern and kawaii version and the leading designer that challenges the Paris Fashion Week with Japanese traditional coloring technique. What’s more, our camera finally sneaked into the hair salon on the day of Coming of Age. Here’s a special report of the latest kawaii hairstyles for girls dressing up in traditional Kimonos!

Today’s show is Kawaii International’s 2nd Anniversary Special! We’ll review kawaii topics from A to Z that we’ve coverd so far on the show. Do you remember what we’ve done so far? Even if you don’t remember everything we’re going to make you into a master of kawaii. Plus, our show today is packed with the latest kawaii Info, and never-seen-before footages!

As Japan being the world’s greatest market of kawaii characters, we’ll do a special cover of the Japanese character culture on Kawaii International. We’ll present “Hello Kitty” which celebrates its 40th anniversary this year and the autonomous local mascots!! We’ll take a peak of the Lolitas converging for an event from different countries in “Kawaii Around the World”!!

A change has come in Japanese fashion trend that has slender style as its mainstream! Now in Japan, fashion for Pocchari san (chubby girls) are really hot! So this episode will be all about the trend of “Pocchari Kawaii” (chubby cute), aka “Pocha Kawa”! We will introduce fashion magazine and shops exclusively for Pocchari girls, and also special makeover project and hairstyle tutorial… This is going to be a special episode for “Poccha Kawa” trend!

This episode of Kawaii International will be all about Myanmar! As a collaboration project with the local TV station, mntv, the three fashion producers who are attracting attention in Tokyo compete with each other for the first prize of creating Kawaii style featuring Myanmar. As this time being the first part of this episode, we will report on the individual research that the fashion producers had done in Myanmer!

This episode of Kawaii International will be a continuation of all about Myanmar! A collaboration project with the local TV station of Myanmar, mntv. Part 2 of this episode will finally select the winner from the three fashion producers of “Myanmar-themed Kawaii styles!” Find out which winner will get the opportunity to appear on the TV show of mntv?!

This episode of Kawaii International will be about Kawaii culture spreading in Los Angeles reported by Melody from LA!
Firstly we will report on Anime Expo, the biggest Anime convention in North America, and the excitement of Kawaii fans.
On the stage, the American candidates for Kawaii Leaders, the evangelists who spread Kawaii culture, appear to promote themselves. They were chosen by public votes and they show their cutest fashion to win!

This time on Kawaii International, we bring to you Japan’s Kawaii Outdoor Fashion Style!
We will introduce 3 different types of the Kawaii Outdoor Style—“Yama Girl,” a style that combines mountain climbing fashion with functionality, “Fes Girl,” a style that festival goers wear while enjoying music in the warm summer air, and “Girls Camp,” a girly fairy tale like style.

This episode of Kawaii International focuses on “Neo-gal” style that has been drawing attention as “new gyaru-style.”
Our studio guest is Alisa Ueno, super icon of Neo-gal culture who has been actively sending messages through SNS and gaining popularity in the western countries. We will report people on the streets, introducing the latest trend of super fancy nails, which is the characteristic of Neo-gal, along with stylish hair styles.

We’ll report the hottest elegant fashion brands popular among students and working girls. MC will visit the office of “ar,” the magazine that proposes attractive fashion style! We also introduce the latest sweet, soft & pretty hairstyle! Then we see a casual-style girl transform into a pretty-style girl that she’d been dreaming of and asks a boy out on a date who she fell in love at first sight! What wil the result be? Stay tuned!!

On this episode, we’ll focus on “Twins Style,” the latest fashion style in Japan. Twins Style is enjoying the same fashion with your friends, and often talked about on magazines. Even a contest has been held by a fashion brand. This episode will introduce the fashion tips for “twin” girls, fashionable matching clothes of couples, and Twins Style photos send by the candidates of Kawaii Leaders in the world. We’ll have AMIAYA, the charismatic figures of Twins Style as our guests and MCs will challenge in a Twins Style battle!

In this episode, we will focus on fashion from the feet! In Tokyo, now in the middle of winter, very unique and cute tights and socks are in. More and more girls are trying to be fashionable in various ways even on a cold day. We’ll introduce the latest legwear, such as an eye-catching tights and trendy socks, along with tips of how to wear fashionable legwears. The designer Gomi Hayakawa as our guest, our MC will try remaking the legwears. And the winner of “Myanmar’s Mega Kawaii Project” contest, Saaya Hayashida goes to Myanmar again. Check it out!

We pick up the latest trend, “Animal Fashion”! We introduce the brands proposing playful clothes and the techniques of the Harajuku fashion gurus who love to decorate fashionably (“Decolers”) by incorporating animal motifs. Also we pick up trends from the 3D animal nails to hairstyles inspired from kawaii animals such as cats and sheep.

This episode of Kawaii International is Kawaii countdown! Viewers’ Choice Special! We took a poll to our viewers to choose their favorite episode aired in 2014! We show the top 5 most voted episodes in each segment! We give you from the latest informations to unseen footages in this episode!

To kick off our program’s fourth year, we report 3 Kawaii Leaders’ experiences in Tokyo! These Kawaii Leaders won out from 300 participants. They got the chance to collaborate with popular magazines, popular bloggers and fashion designers to complete their missions to create new “kawaii.” Although it seems that kawaii culture is full of fun, the girls actually experienced their ups and downs behind the scenes. Don’t miss it! There’s also an announcement for the next new Kawaii Leaders contest!

MIX-style is a fashion style that Japanese girls are good at doing!
Mixing items that are from totally different fashion themes, or mixing different textures or colors freely as they like... They create unique MIX-styles that no one has very thought about!
In today's episode, we will show you the latest MIX-styles, such as “Chinese lolita” and Japanese steampunk.
We’ll also introduce a cross gender fashion designer, whose store specializes in men's skirts.

This year, denim is trending worldwide. How do you style them? Denim has traditional, casual yet simple image, but there are many people in Tokyo who uniquely and cutely style them. So this time, from gyaru to girly, as well as fairy, we show you the latest denim styles in Tokyo!
Also we introduce you to the ultimate denim processing company that receives orders from the worldly famous high-end brands. The professionals' detailed techniques is a must-see!
The 3 MCs go against each other head-to-head in used denim styling showdown! It will definitely inspire your future denim styling!
Be sure to check it out!

When you think of Japanese Kawaii style, you might think “Lolita fashion” or “Gyaru fashion” but now there is one new fashion style that is about to be trendy. That is Sweet n' Girlie style! It is a sweet and soft feminine style like a doll, that takes in motif such as strawberries and ribbons as well as incorporating dark styles that are gothic and cool!
We got to sneak peek into the office of a popular girls’ magazine, LARME which ignited fire on Sweet n’ Girlie style and successfully sold 200,000 copies in three years, established by a former editor of “Koakuma ageha” (koakuma-style) magazine, who started at 26 years old. We ask her the charms of the Sweet n’ Girlie style.
Also a popular model, Risa Nakamura will show you the makeup and styling tips! We will lead you into the sweet and a bit dark unique world of Sweet n' Girlie!

On this show, we have been featuring Kawaii fans around the world! So this time it is “Around the World” Special!! We update you with informations on Kawaii around the world throughout the U.S., Europe, and Asia. Also we will have the Japanese fashion icons: “AKIRA” who is a charisma in boys fashion, and “Alisa Ueno” who is a Neo-gal superstar, to solve your fashion worries!! It is our first trial ever on this show! The viewers are the center of this special edition! “You” make up the Kawaii world!

In this episode we will show you the scenes from the fashion show in Brooklyn, “Tokyo Above-Underground Fashion Show” which Misha Janette was the fashion director. The theme was the “Tokyo style fashion that doesn’t exist anywhere in the world.” with 10 different brands and 20 different stylings, We will also show you the charms of the Tokyo street fashion with behind the scenes and the documentary of the preparation process. Also we invite Patricia Field, and Valerie Steele who have big influences in the North American fashion world. Will Tokyo street fashion which is different from the east coast in North America, be accepted?

This is part two of Kawaii International in NY!
We show you the latest art project by Sebastian Masuda from beginning to end. With the project to spread Kawaii in NY by the power of art, we see what the reactions are of the New Yorkers.
And we went exclusive to the store of Patricia Field, the worldly famous stylist! We were shown the special make over by Patricia by using the only one item!
Also, we went exclusive with Misha on the current Kawaii scenes in NY. We show you the Tokyo and NY mixed Kawaii nails by the Japanese nail artist who works in NY!

Many of the girls in Tokyo get inspired by fashion apps or SNS for trendy styles that they can check out on their smartphones. This time, as the title is “Online Kawaii Revolution,” we show you all about Kawaii that is spreading in the world of internet! We will show you the fashion service that surpassed 6,000,000 downloads and the video streaming site that has up to 8,000,000 viewers monthly, as well as the popular “selfies” among girls. We will deliver you the latest Online Kawaii!!

With the title of “Kawaii Creators of Tomrrow,” we pick up creators that are getting attention. The dynamics of Japanese handmade market is more than 800 billion yen right now. The products that these creators are sending out is widening in variety and their unique and Kawaii world are being born time to time. Misha and Melody challenge in making the trendy decorative fake lashes. In the new segment, “Real Kawaii Life in Tokyo,” we follow an American girl who makes an effort to become an idol in Japan.

Currently, a fashion that has been inspired by subculture is getting high attention in Harajuku, home of the new trends. Although a few years ago, subcultures such as anime, manga, and games were considered to be enjoyed only by the “OTAKU” and not by fashionistas, but there is a phenomenon that is changing this norm.
So, this episode’s theme is “New Subcultures of Kawaii”! Here, we’ll show you fashion brands and creators that are hot right now. MC’s Misha and Melody visit the famous brand that is the pioneer of the so-called “Character Styling Fashion” which mixes anime and fashion together, and show us the latest trend. Also, you’ll get to exclusively observe the brand’s next collaboration artwork with a popular illustrator, Hiroyuki Takahashi.
And catch a glimpse of wearable robot clothes inspired by the actual robots, “Robotics” fashion, and a new type of shop that just opened in Harajuku with the concept of “FASHION×OTAKU×CREATION.”

In this episode, we look back on the Kawaii segments that were aired last year in 2015. From the result of your votes, we re-run the clips you want to watch again. It’s a must-see episode for Kawaii fans, who missed the previous programs. In Tokyo Photobook, we will introduce unique fashion styles with photogenic scenes of Tokyo. Kawaii Tutorial will show you “how to” tips on makeup, nail art and outfit coordination. Also, enjoy watching Clips from Kawaii Fans Around the World, in which segment we reveal the top 5 footages. Catch up the exciting Kawaii trend with our 49 minutes TV show!

The influencers, selected by the Facebook page of Kawaii.i who spread Kawaii all over the world are called, “Kawaii Leaders.” We are now in the process of choosing the third round Kawaii Leaders. In this episode we will share with you the characteristics that some of the strongest candidates have. Also, Stella who was the first round Kawaii Leader goes on a Tokyo Kawaii tour and shows us the Kawaii spots in Tokyo.
In the new segment of Kawaii Breaking News, we catch up with the latest genre that is popular in the streets of Harajuku, “Yami kawaii.” Later we will show you the popular Kawaii Leader candidates to the latest Kawaii trend from Harajuku.

Kawaii International celebrates its fifth year!
This episode, we report Genderless Kawaii. Currently in Tokyo, there is a new trend amongst boys. The characteristic is “Genderless Fashion” that values “beauty.” And one of the predecessors, Usuke Devil has a lot of followers on SNS. We followed him for a day to find out how his “beauty” is created. He will teach us make-up tips and hints on how to look genderless. Also, we show “Genderless Fashion” shops for girls who enjoy boyish styles.
In the latest segment “Kawaii News Reporter,” Audra, the fan of the show reports the Kawaii fan event that was held in LA. Additionally, we reveal three Kawaii Leaders for round three. And of course, there are regular segments such as Tokyo Photobook and Kawaii Tutorial! We deliver you with a lot of contents.

We have two segments this time! First we cover “It’s a Retro Revival”! On the back Souvenir Jacket, there are designed stitchings that stand out. This was made as a souvenir for soliders that came to Japan after the World War II. Later, after 1970’s it became a Japanese boys’ fashion item. And right now, it is popular amongst girls! We go undercover to find out why!

The second segment is “Domo Time Capsule in the US Part1”! The Kawaii master, Sebastian Masuda and NHK WORLD collaborated together. “TIME AFTER TIME CAPSULE” is a project that Sebastian Masuda is working on. It is a hands-on participatory art project where they exhibit the time capsule in different cities of the world, and asks the participants to write a message or put in what they think is a Kawaii item in 20 years. In this collaboration, Domo, a NHK character, shaped capsule appeared! We report how it was like at the event in Washington, D.C. in America. Also it had their attention on the National Cherry Blossom Festival Parade that Kawaii fans participated. Don’t miss the fun filled episode!

This time’s segment is about Kawaii rooms. Japanese young people not only live but also “have fun” and “enjoy” decorating their own rooms. We go more into details on thier lifestyles!
There are a lot of latest information on Kawaii rooms filled with easy DIY tips from room making masters, introducing fun items to decorate and even online service where you can see the pictures of the actual rooms that they post.
We got the total coverage on the life of Katy, the Kawaii Leader from Myanmar, who is living in Tokyo.
In the Kawaii News Reporter segment, Mila the Kawaii Leader from France makes an appearance! She is going to report the Lolita event, “Under the Sea” which is held by Street Fashion Europe.

This time, we will introduce you to all the cool places in the backstreets of Harajuku, also known as, “Ura-Hara”!
In the backstreets of the mainstreets like Omotesando and Meiji streets, there are a lot of unique shops from different genres. As in the title of this episode, “The Ura-Hara Super Tour!” we’ll take you on a journey of “Ura-Hara”!
Also Misha carried out a special interview with the starter of the popular street snap magazine, who has been keeping an eye on Ura-Hara for 20 years!

Kawaii trend changes time after time. In this episode, we review the history of the Kawaii culture and explain thoroughly how the Kawaii style changed overtime. The title of this episode is “The Evolution of Kawaii”!
Also we report to you the “TIME AFTER TIME CAPSULE (Domo Time Capsule)” European tour project!
Additionally in the Kawaii Leader Update, Beckii, third round Kawaii Leader, will report the “HYPER JAPAN FESTIVAL” that was held in London.

This episode is Kawaii Toy special! The toys are created not for children but for adults, and we tell you all about the amazing parts of Kawaii toys! From people who enjoy fashion with their fashion dolls to people who incoorporate toys into their fashion, we introduce to you the popular toys amongst girls! And this time’s Kawaii Reporter is from Argentina. She will report to us a huge event which 500 Kawaii fans gathered.

This episode is Lolita Fashion NOW! From indies Lolita brand that is attracting attention for its unique designs, to some of the most popular places that Lolitas visit, we introduce to you the latest fashion!
Also we got the special interview with Lolita legend, Misako Aoki. We ask Misako about the activities amongst Chinese Lolitas that are very hot right now!
This time’s Kawaii Reporter is from Russia. Kesniya Shigova reports the Lolita event “Gothic & Lolita Festival” that was held in Moscow.

In Japan, cute comfy outfits, worn to sleep and to relax at home called Room Wears, are in style now. And this time, we cover all about the cute Room Wears!
We introduce to you the glamors of the latest Room Wears from kawaii fashion brands to specialty shops! Also we went to the girls’ pajama home party which the girls participate in thier favorite pajamas. We go behind the scenes of the Tokyo Kawaii fans’ real life. Additionally, we deliver you the information on the latest beauty products that are used for relaxing at home.
The Kawaii Reporter this time is from Paris, France and the Gyaru club members report to us what activities they do.

This time, we feature Kawaii fans from abroad who live in Tokyo. We introduce to you their daily lives in Tokyo to their recommended spots, and the Kawaii fan communities for foreigners. We deliver you the real Tokyo life of Katie from the UK, who has been living in Tokyo for three years and Sarah from Spain, who has been living in Tokyo for nine months.
This time’s Kawaii Reporter will report all about the Anime Festival Asia 2016 that was held in Singapore. Also we announce the results for Kawaii.i FASHION CONTEST! Who will become the next Kawaii Leader?

This episode will feature Tokyo Photobook, a popular segment that has been continuing from its first air. From over 100 fashionistas that have appeared on the shows in the last five years, we’ll focus on the three fashionistas who standout among the others. We’ll set eyes on their daily lifestyle, where their creativity is born and catch on their passion towards fashion. Additionally, we’ll introduce you to how the popular fashionistas have changed over the years.
For Kawaii Reporter, third round Kawaii Leader, Kazumi will report to us the Lolita event that was held in Chile!

Today’s show puts you viewers in the spotlight! We hand over the mic to our kawaii fans to introduce a coverage on the kawaii scenes worldwide as Kawaii Reporters! This way we can see how fans find unique and localized ways to enjoy kawaii culture across the globe! So, this episode is about our Kawaii Reporters! It’s called Kawaii SquadGoals! SquadGoals is a trendy hashtag now spreading in the social media. It’s a slang that means “an ideal group of friends.” We’ll update you on how our kawaii squads are making things happen around the world!
Plus, Misha interviews Sebastian Masuda, the godfather of kawaii culture who travels around the world. Find out what inspires him as an artist, and the latest info on his global project, the TIME AFTER TIME CAPSULE.

Kawaii International has been on the air for five years now. Since then, Kawaii culture has evolved, all while spreading around the world. Kawaii communities have sprouted up everywhere! And each country comes up with its own unique way to happily express themselves with Japanese kawaii fashion. So this episode is about our Kawaii Summit in Tokyo, where we got to talk about the deeper aspects of kawaii culture.

Fashion shop staff can achieve celebrity status in Japan! We’ll find out why they are so popular. And we get to meet the most popular of them now, Yutaro!
Also, our Kawaii Reporter will report from Maryland in the US!

Our feature story is about squishies, which are the hottest new thing in Japan! Plus, we have a brand-new segment called Hands-on Kawaii! Kawaii fans living in Tokyo take a shot at making their very own squishies! And, we visit the home of Kelly Eden, a 4th Round Kawaii Leader!

We report to you on the people who are trying to become the next top models. They were originally scouted in the streets, but have made it into the TOKYO GIRLS COLLECTION, an entertainment fashion event that introduces the hot fashion trends in Tokyo. The guest is Michopa, a model from a gyaru-style magazine. She is only 150cm tall, but became a famous model on the magazine, and has walked the runway at TOKYO GIRLS COLLECTION. We are going to close in on the secrets to her popularity. We’d like to show you how the values are a bit different from the leading Western high-fashion.

We'll have an episode on Harajuku's amazing hair trends! A kawaii fan living in Tokyo gets an extreme hairstyle!And, we'll break down the history of Harajuku's hair trends! Our Kawaii Reporter will be showing us one of the biggest Lolita event in Spain.

It's Yummy, it's Cute, it's MOEDAN! We’ll feature the “MOEDAN” trend in Japan. Do you know about this radical kawaii food with beautiful layers? Hands-on Kawaii features a MOEDAN cooking experience! Plus, we have an update of Kawaii Leader Katy!!

Fringe Tokyo Tour: Shimokitazawa!!! In Shimokitazawa you can find fun zakka, or everyday goods. And lots of kawaii things await you after hours! Our feature story is about Shimokitazawa in Tokyo, a hip neighborhood off the beaten path! We check some crazy finds in the studio!

We’ll take you to Design Festa, Japan’s biggest art and design convention! We’ll feature all the cutest handmade items from the up-coming artists we could find!

We’ll show you street fashion with a traditional Japanese twist. And some customized kimono looks! And, we have a gyaru who does traditional Japanese dance! We’ll show you some dance moves to try out yourself!

We’ll have the newest Boyish-style icon as our studio guest, and check out the new trends! Plus, in Hands-on Kawaii, a Lolita fashion fan gets transformed into a Boyish-style makeover! How does it turn out?!

Make a cute bag with a single piece of cloth! Fold your socks into an apple! Fold and tie your own Kawaii items! And our Kawaii Reporter is a Shironuri fashionista in Brazil!

Desserts in Tokyo are in the midst of a Kawaii evolution! Set eyes on the unique desserts and eye catching SNS shots you've ever seen! And we'll meet a shaved ice super mania who enjoys eating over a 1000 servings a year!　Don’t miss it!

We’ll show you the trend of glasses that is taking the streets by storm! Learn hair and makeup techniques styled just for glasses! Our Kawaii Reporter shows us her kawaii community in Brazil!

Party People are boosting the Japanese economy! They’re called Paripi, and we’re gonna go check them out! Plus, we are gonna check in with 1st Round Kawaii Leader Stella! We’ll get an update on her Kawaii life and she’ll report on "Anime Fes Asia"!

Scissors shaped like a pen! Masking tapes in tons of Kawaii patterns. Our feature story is about stationery products that are both practical and Kawaii! Plus, we have a tour of stationery shops for the obsessed!

The 4th Round Kawaii Leaders will get together in Tokyo for the Kawaii Summit! The four leaders are from the US, Europe and Asia, and we’ll go deep into discussing Kawaii culture with them! We’ll also take you behind the scenes to show you their amazing Kawaii lifestyles!

The four Kawaii Leaders find exciting Kawaii things in Tokyo to share with the world! They check out the latest camera-friendly wonderland! And visit underground shops! You’ll get to discover the trends right along with them.

Find out how social media is influencing and inspiring Kawaii culture in Japan!
See the latest gadgets and the best photo-ready spots!
Plus, we’ll join Kawaii Reporter Alexia in Canada! She’ll introduce us to Kawaii fans at the Japan Festival.

We have a feature story on Peco and Ryuchell, who have a whopping 2.16 million followers! Find out about their private lives and how they put together couples matching outfits! Do you know Cherucheruland?
Plus, we announce the ten contest finalists to pick the next Kawaii Leader!

Check out Tokyo’s latest nail trends, from dreamy designs to fabulous 3D nail art!
Plus, see the handsome nail artist in Harajuku that everyone’s obsessesd with!
And find out what nail salon fashionistas want to keep a secret!

We’ll show you lots of fuzzy fashion items that make Tokyo’s winter lots of fun, including embroidered smartphone cases and animal mascots!
Plus, we have a report on Kawaii godfather Sebastian Masuda’s art performance!

They say cat’s have 9 lives and we are living for it! Whether or not you’re a “cat person,” you’d better get used to our furry friends. We’ll give you the lowdown on all things feline. Clothes, accessories, food, and entire bookshops dedicated to cats! You’ll even meet celebrity cats, taking the Internet by storm! Kaiju can have a seat because these days, cats are the big thing, here in Japan!

In this episode of Kawaii International we delve into the world of retro Kawaii. You’ll see artworks made from vintage records, and century-old cosmetic packaging that are still on the shelves! Meet a young illustrator who proves that life imitates art. Oh, we haven’t forgotten the gamers! The ladies in the studio play an 8-bit game but, plot twist, it’s brand new!

In this episode of Kawaii International, things are shrinking like we’ve gone to Wonderland. You’ll meet talented chefs who make bite-sized, edible, Kawaii confections. Take a glimpse into the private life of dolls, and meet the people dedicated to keeping them in the latest fashions. Plus, the time has come! After months of voting, we will announce our winner: the next Kawaii Leader!

Tokyo is looked to as the city where trends are created. What’s big in Japan for 2018? We've got Bunta, Tokyo’s new ‘it boy,’ in the studio talking trends, after turning the runway out, at Milan Fashion Week. We also get an up-close look at a ribbon hairstyle that demands attention! Plus, a sad farewell to Melody.

Spring is the time of change and there are big changes in the cards, for Kawaii International. Misha's been pretty blue since Melody's departure… Plot twist, we've invited Lolita fashion icon and YouTube sensation, RinRin Doll to come hang out for a while! Recently, sneakers have been popping up on high fashion runways around the world. In Tokyo, sneakers are a cornerstone in the start of Harajuku street style, and their importance has lasted the test of time. It's no surprise that Tokyo sneaker heads take their collections very seriously. The ladies chat with a few of Tokyo's most prominent sneaker heads who have kicks so rare that they'll break the bank and the Internet. Plus, don't miss this episode of KawaiiIRL, where we get a peek into the life of our 5th kawaii leader, the technicolored Canadian YouTube star, Pixielocks. And after watching the latest Kawaii Tutorial, you'll never throw away another bottle cap! Get into it!

There are so many exciting sneaker trends happening in Tokyo, that one episode wasn't enough! See how authentic, handcrafted sneakers are made before RinRin takes us to a shop, in Shimokitazawa, that will create your personally designed shoes! Back in the studio you'll learn how you should actually be tying your shoelaces. Plus, we've got a brand new Kawaii IRL! See how Sano makes kawaii a part of her life, in Bahrain! This episode sets the record straight. No spoilers, but sometimes the sequel is just as good as the original!

New York claims to be the center of the universe. New Yorkers also make such a claim. Now, we adore New York City but ... Tokyo is the true center of the universe. We, literally, live in the future. Perhaps we'll have to agree to disagree on this one. Once in a while we, in Tokyo, forget that there are incredible cities all over Japan. Each with its own brand of cool, kawaii and unique style. And you know what? It's time we did some exploring! Join one of our new besties, Mr. Yabatan, as he takes us on a tour of Osaka Prefecture. Mr. Yabatan meets the people of Osaka, in a way only he can, who march to the beat of their own drum. No joke, there are sequins, neon leggings, and leopard printed grannies. C'mon Osaka kawaii-style! Let's get sickening!

Although we’re still in recovery mode after the excitement of Mr. Yabatan’s adventure in Osaka, in last week’s episode, we’re getting right back into it! Osaka’s independent art scene is lively and colorful. Emphasis on colorful. While he was in Osaka, Mr. Yabatan got an up close look at some one of a kind, handcrafted accessories and wearable art and was eager to share it with Misha and RinRin, in Tokyo. The ladies also have a colorful cooking experience, making rainbow takoyaki with an outcome you don’t want to miss seeing.

Long ago, a young girl clicked the heels of her ruby slippers together chanting “There’s no place like home…” It turns out, she was right. Let us take you on an adventure around Tokyo to see unbelievable houses and meet the lucky few who simply think of it as “home.” The studio gets a wee makeover, Mr. Yabatan goes back in time, and we even get a catch a glimpse of both Misha's and RinRin’s apartments! Just click your heels together, three times…

Tokyo is a fast-paced, neon wilderness and, at times, really does feel a bit like living in the future. Newsflash from the future: Tokyo living is a crowded! Apartments are on the small side and when you factor in a vast collection of clothing and accessories … this isn't the future, at all! This is a giant game of Tetris! Grab your notebook because class is in session. By the time this episode is done you’ll feel like you’re living in a palace. Oh, and don’t worry, sacrificing your kawaii aesthetic is not an option.

A certain Australian songstress famously claims “I just can’t get you out of my head…” In Japan’s case, it’s a little higher up. Hats and headwear are all the rage, ranging from the ordinary to the outrageous and we are living for it! You’ll meet serious hat collectors and learn the science behind choosing the perfect hat for yourself. Seriously! There’s an equation and all! Watch as Mr. Yabatan and RinRin put the equation to the test and see Misha channel her inner Isabella Blow. This is just too good to miss!

It is a known fact that a woman does carry an evening bag at dinner time. Truthfully, we live in the busiest times in the history of the human race. You shouldn't get ready, you need to stay ready. The sheer volume of necessary products and items, no matter your profession or gender, can be shocking and, if you're not careful, just end up a giant mess. Join us as we learn how to put every inch of space to use, in any bag, that'll keep you ready, to walk into the room purse first.

Growing up outside of Japan, being wasteful was frowned upon but there wasn’t a big deal. Meanwhile, Japan has a long history of not being wasteful. It even has its own word! Mottainai! Why let anything go to waste, when you can take whatever you have and make the most of it! Take that trash, and turn it into treasure! Misha and RinRin have some treasures in the studio while Mr. Yabatan is on the road again and you won’t believe where he ends up! Care for sushi in a sento?

Age ain’t nothin’ but a number, or that’s how the saying goes. If you agree then this episode has your name written all over it. We’re firm believers that kawaii knows no limits, so why would age be a restriction? That’s what makes kawaii style so rad! Take all those rules and toss them out the window!You’ll meet toddlers decked out in designer duds and a couple in their 60s, proving that twinning is winning. Never let a number stand in your way because a lot can happen, at any time, in your Kawaii life!

Growing up outside of Japan a paper-bag lunch, or a couple bucks to buy something was perfectly fine. Bad news: bento lunchboxes are a seriously kawaii method communication between hungry family members. Good news: you’re in for the lesson you didn’t even know you wanted!

So, you’re the outdoorsy type but you just can’t bail on Tokyo, the urban jungle we call home. As usual, we’ve got a secret. A good one. You can live the outdoor fantasy, in the heart of Tokyo! There is a share house designed specifically for those who want the best of both worlds. You’re not alone, fishing vests and rubber boots are being spotted all over Harajuku… after all, it is the birthplace of trends!

Zines, independently produced from cover to cover, have a long history in the West. During the 80s and 90s they were a go-to source for underground art and music, a little left of the mainstream. The rise of the Internet did these zines no favors.Fast forward: it’s 2018 and iconic Japanese magazines are opting to focus on their online counterparts. You really think that’s going to keep the next generation of Tokyo’s creative youth culture down? Ha! Quite the opposite! Join us as for an exploration of the incredibly diverse and creative world of Tokyo zines!

If you break a dish what do you do with the pieces? Toss them in the trash and buy something new? Even if it was your very favorite? Not in Japan we don’t! Repairing what we love instead of throwing it away is a longstanding Japanese tradition. In this episode we’re taking a look at how this tradition lives on, today! We love a history lesson, here at Kawaii International, especially when history is as beautiful as this! Here’s a shining spoiler: there is gold involved.

Have you ever seen someone who looks like they have a personal lighting department? They’re perfect, they're beautiful, they look like Linda Evangelista, they look like a model. As it turns out, the 'natural look' isn’t so natural. Misha and RinRin are in the studio, exploring Japanese makeup trends that are almost unbelievable! Our BFF, Mister Yabatan, is back on the streets of Harajuku on a fact-finding mission! Plus, a professional makeup artist shares some pro-tricks, in a step-by-step tutorial, to achieve the popular 'no-makeup glow' that has taken Tokyo by storm!

It’s often said that living in Japan is like living in the future. In reality, it’s no science fiction film but we’re getting there. When it comes to Japanese beauty trends, the future is now! We look into a mirror that, like magic, applies makeup to your reflection and explore the growing market of luxury makeup, designed specifically for men. The piece de resistance? Oh, just a scanner that prints custom foundation and concealer, for seamless application to your face. Seriously! What does this all mean? Well, the future is now and consider this your invitation for a private tour!

The theme for this episode of Kawaii International is "Kakkoii! 80s & 90s Back in Style!" showcasing past trends currently experiencing a revival in Japan! Mr. Yabatan reports on the Kekenoko-zoku, a colorful dance group that was active during the 80's in Harajuku! Check out flashy "bubble" style street snaps as worn on the streets of Harajuku and see why retro Japanese-style cafés have become all the rage! Don't miss it!

As a 100th episode gift to you, Lolita princess, RinRin Doll is sharing the future of Lolita fashion! In China we meet Lolita social media influencer Xie Anlan, for her report on Lolita life.

So, you think you know Kawaii Culture inside out? Well, think again! In this episode Misha and RinRin, joined by the intrepid Mr. Yabatan, are exploring the next evolution of Kawaii Culture. Spoiler alert → advancing technology has taken a lead role in the next evolution. We’re not quite at science fiction level of fashion technology but, just between us, that’s the direction things are going. 3D printed accessories, virtual reality shopping, loose socks with a musical secret, and so much more! Who saw this coming? The future is now and we’ll show you!

Are you ready to meet the Harajuku icons, whose status influences the next big thing? How, you ask? Tokyo has a long history of reverence for ShopStaff of the coolest boutiques, raising them to celebrity status. These days their clout dominates the streets and social networks alike. We also chat with Baby Mary, the owner of world-renowned shop, Faline. Baby Mary witnessed Harajuku's rise to fame, firsthand. She handpicks customers as her ShopStaff and stars are born. Shinako, an internet star whose videos catapulted her and the most popular street-sweet in Harajuku to fame. She's got some pro-tips on making viral videos to share! For Zutti, the street is a runway, towering in 26cm heels, parting the Harajuku masses. He gives us a peek at some of his incredible clothing collection. This is THE episode. We're still recovering!

5th Round Kawaii Leader, Pixielocks, journeyed from Canada to Japan and we had plans… and a few tricks up our sleeve. While she and Misha were trend-hunting in Harajuku, Pixie was given the surprise of lifetime when she emerged from a dressing room to discover her fashion idol, Sebastian Masuda, waiting to critique her designs! After sampling some kawaii desserts with Misha, our favorite magical girl served some Cardcaptor Sakura realness during a professional cosplay photoshoot.

In this edition of our Tokyo Tour, RinRin is joined by Taiwanese social media star Meg Lu. Little did Meg know, we’d planned a surprise makeover dream tour! The first stop was a makeup tutorial and then it was time for Meg to get into some “Tokyo Girl Street Mix” threads chosen by a professional stylist. Next, RinRin and Meg went for a spooky meal served by a vampire… don’t worry, they weren’t on the menu! After their fright, RinRin decided it was time to work some Lolita style magic!

We’ve always been told not to judge a book by its cover. The influence of kawaii culture stretches far beyond fashion and pop culture. Japanese pâtissiers got the memo and their jaw-dropping creations are putting dessert lovers to the test. In the world of Japanese confectionary, things are not always as they appear… To say attention to detail would be a vast understatement.

Long ago, before the advent of streaming services, watching a movie at home was prefaced with a rental. Those days are long gone. However, Japan’s rental service game is growing stronger every day! What’s for rent? Pretty much everything! From a limousine party to that designer handbag that suits your look but not your budget. When it comes to rentals, the sky’s the limit!

In Japan, there are lots of unique toys people of all ages can enjoy! In the studio, Misha and RinRin try out some useful cooking toys. While Mr. Yabatan challenges himself to spend a whole day with just toys!
We’ll also introduce you to Japan’s analog game craze! Plus, an analog game idol joins us and talks about her favorite board games.

This time we're bringing you our special vacation episode! From an authentic "gyaru" experience to a visiting a famous candy factory, this episode will introduce you to all kinds of exciting tours, as well as the best souvenirs to take back home with you. Plus, a special travel-expert will share some of their favorite vacation goods and packing techniques!

Japan is known to have some of the craziest drinks around, and now the country is obsessed with tapioca tea!

Tokyo is a t-shirt lover's paradise!
Are t-shirts with messages a way of communication? We visit the t-shirt scene in Harajuku to find out more!
Plus, learn about the first store to only sell white t-shirts.
In the studio, we welcome a vintage t-shirt expert to learn how to differentiate between different types of vintage tees!

Japan is a stationery lover's paradise, and this time we're bringing you all the newest items!
We visit an event about a particular type of ink that is all the rage among stationery girls and learn the secrets to writing cute notes and diary entries.
Plus, the newest info on Japan's unique hanko stamp culture!

Right now, people all around Japan are falling in love with birds!

We visit people who care for birds and get to see the kawaii behaviors of parakeets and Java finches first-hand. We also check out a popular bird cafe and find plenty of bird-themed desserts and merchandise.

Japan is full of various goods that reinvent Japanese traditions with brand new ideas! This time, we're introducing you to items and shops in Tokyo and Kyoto that are based on Japanese tradition and culture.
Also, don't miss our special on kokeshi, traditional Japanese wooden dolls that have been in a mini renaissance lately. Kokeshi fans tell us what they love most about the traditional Japanese craft.

Foreigners Following their Dreams in Japan!

This time, we follow a woman from Germany who works with Japanese kimono and a student from the UK working hard to spread Tokyo fashion back home.

Popular Taiwanese actor Figaro Tseng joins RinRin Doll on an exclusive tour full of Japanese subculture experiences!

Once again, Taiwanese actor Figaro Tseng joins our program as a special guest! For "Tokyo Tour Vol.4 ~Beauty & Style~", Misha introduces Figaro to the current hit fashion trend, Puchipura Outfit. Plus, MB, a popular designer in the men’s fashion scene, shares his coordination techniques!

This time we're featuring fashionable legwear that will add a great accent to your outfit.

In addition to featuring some legwear fashionistas we found on the Tokyo streets, a popular stylist joins us and shares shoe and legwear coordination tips!

Plus, we also meet a woman with more than 400 pairs of brand name high heels!
Experience her passion for high heel fashion as she introduces some of the brands she currently has her eyes set on.

This time, we're introducing you to hotels that will make your stay an entertainment experience like none other!

We also feature a charismatic university student who runs a hotel popular with the youth, as well as a woman whose hobby is spending weekdays at hotels.
The two of them share their love for hotels.

And in the studio, a hotel critic will go in-depth on the latest hotel news and information.

This time we introduce you to the newest affordable goods found at Japan's largest trade fair as well as feature a brand that takes scraps and upcycles them to create cute items! Plus, Mr. Yabatan takes part in a Kawaii Tutorial! A lot of these DIY and remake tips can be used at home, too, so feel free to take notes! In the studio, we take a look at eco-friendly alternatives to the plastic straw and attempt to create reusable wraps using beeswax.

Sustainable fashion takes center stage this time as we check out a stylish shop that breathes new life into old clothes. Plus, RinRin visits a state-of-the-art alteration shop to get her dress reformed, and we announce the winner of our Kawaii Sustainable DIY Contest! Tune in and find out who won!

In this episode, we're bringing you the newest beauty trends, from hairstyles to makeup! Plus, we talk to young adults particular about their hair salons and a men's beauty YouTuber. And you won't want to miss an exclusive makeup tutorial from a famous hair and makeup artist!

In this episode, we feature some exciting people and ideas looking to change the image of a barrier-free society. Some of those ideas include fashion items using art from handicapped artists, and a club event focused on educating while entertaining. In the studio, a wheelchair fashion journalist joins Misha and RinRin, where he shares his love for fashion.

During the COVID-19 pandemic, people around the world are finding fun and unique ways to have fun at home. In this "At Home" episode of Kawaii International, we feature tours of everyone's homes and find out how the popular YouTuber Pixielocks has been spending her time inside. Plus, a storage and packing professional shares tips to help you make your time at home even more relaxing.

Since we're all spending so much time at home, let's try making some original accessories! In this episode, we'll show you how to make your own kawaii mask case, accessories with unique materials and a colorful bar of soap that would be perfect to show on any social media feed! Some social media influencers also talk to us about what they do for fun at home and the impact of COVID-19 on their countries.