Who are the bobos? They are bourgeois bohemians, individuals connected to the affluence displayed by leftist ideals, but with a "yuppie" (young urban professional) way of life.
Through a series of skits, we will accompany the couple formed by Marc Labrèche and Anne Dorval furious and relentless in their pursuit of what is new and trendy. Each week, we follow these bobos and their entourage as they face everyday situations in an often absurd or clumsy way. All the situations they will be exposed to will become too complicated and uncomfortable, especially because of their desire to display their good taste and good values. Together, they will insist to know the political affiliations of the Colombian farmer who produces fair trade coffee they want to buy; they will question the waitress in the restaurant to see how the duck on the menu was killed; they attend manifestations without knowing about the issues; they will do difficult crosswords aloud in a cafe; they will denounce consumerism at Christmas in a vox pop with arms full of gifts; they will attend the premiere of an experimental theater or a foreign film without subtitles and seek (unsuccessfully) things to say at the end, etc..