HBO Max is an upcoming over-the-top subscription service owned and operated by AT&T and run through WarnerMedia. It will distribute a number of original shows, including original series, specials, miniseries, and documentaries and films. Programs produced for HBO Max are dubbed "Max Originals". They are divided into three categories: "Kids and Family", "Millennials and Gen Z", and "Adult" (skewing more heavily towards women), all targeting different demographics. Max Originals are specifically made for audiences outside the traditional baseline HBO brand, while working in parity with the HBO library. Content that is based on new and existing properties from WarnerMedia's subsidiaries will be distributed through HBO Max.