Writer, director and comedian Nathan Fielder (CBC's "This Hour Has 22 Minutes'') also has a business degree, and he combines that knowledge with his unusual life experiences to help struggling small businesses boost their sales. However, Fielder's marketing campaigns for each business can best be described as unorthodox, to the point where no traditional sales consultant would ever attempt what he does.
Nathan tries to help a struggling electronics store, and faces off against a large corporation.
Nathan comes up with a way for a ranch to accommodate overweight riders; a women's boutique attempts to appease male customers; Nathan may have committed a hate crime.
Nathan devises a way to provide a moving company with free labor.
An endorsement deal is sought for a sporting-goods store; an antique shop amends a policy regarding accidents.
Nathan helps a dive bar skirt anti-smoking laws.
A hotel markets itself to parents who are sexually active; a travel agent concentrates on older clients. Also, Nathan shares his solution for tardiness.
A plan to protect nail polish from chipping doesn't go as scripted. Also: Nathan works on his worst personality flaw.