This weekly half hour series takes viewers inside Bridals by Lori - Atlanta's biggest and best bridal boutique. Owner Lori Allen is considered one of the country's leading experts on bridal wear. Designers often call on her as they are putting their lines together to get her input on what brides are looking for. Lori spends much of her time out on the floor working with the brides. She also prides herself on having the most informed sales consultants in the business.
A woman wants a sexy dress for her vow-renewal ceremony, but her son would rather not see it. A bride's mother doesn't approve of a lace-backed gown.
A traditional Southern family dislikes a bride's dream of a modern gown. A bride-to-be gets constant reminders from her married older sister about her own wedding.
Two brides want to show off their figures, though one woman's preacher father doesn't approve.
A bride clashes with her mother over her dress choice.
A bride's fiancé believes he should pick her dress as he's paying for it. A woman who has visited more than 20 salons in three states over four months still doesn't know what she wants.