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This one started out pretty well. I like using Jimmy as a champion of a censorship- and bias free press, and I think he is a great prism to use to criticize the PC Bros, and expose the hypocrisy in telling marginalized groups how to feel. The accusation that the PC Bros are only using their PC-ness to get girls is a funny little dig, but the more interesting part of the episode is Jimmy's stand against P.C. Principal restraining or blocking out the truth. There was a lot of meat there and it worked for both the comedy and commentary that South Park is great at.

And then we hit two things that took the episode down a notch for me. The first is the focus on ads on the internet. I find them as annoying as anybody, but it seems like pretty small potatoes compared to the social commentary South Park has been building throughout this season. There's a little more weight to the complaints about sponsored content, and it dovetails with Jimmy's anti-censorship story, but it feels like the whole episode is a little jumbled, and can't quite settle on one topic or theme or, in the alternative, tie the disparate themes together. Now maybe this is a longer form story and that will happen in a later episode, but it felt kind of undercooked here.

The second is a kind of tiresome trope that keeps coming up in South Park -- that whatever the latest crisis is, it's all a part of a big shadowy conspiracy. We've seen it in everything from Crab People to Aliens to the Government to a Cthulu cult and countless other reveals. It's not the worst thing in the world, but South Park just keeps going back to that well over and over again, and it leads to diminishing returns. Maybe they'll put it together in the remaining two episodes, but I'm just a bit tired of that particular plot popping up in this show. We'll see where it goes.

(Though I did appreciate what seemed like a shoutout to Bladerunner.)