Liu Beichi is a plastic surgeon. He is known across China and South Korea as one of the best in the business. His ex-wife Kim Min Seo is his business partner. Together, they run a cosmetic surgery clinic. They market their cosmetic surgery as a life necessity. They feed off greed, insecurity and even the emotional instability of their patients. Can the dynamic duo convince the ducklings they are unattractive and need to be made into swans, or is the business of beauty just really, really ugly?