• 0%
    0 votes
  • Rate this episode
    What did you think?
  • 90
    watchers
  • 121
    plays
  • 199
    collected
  • 3
    lists

TED Talks: Season 2004

2004x05 Joseph Pine on what consumers want
TV-PG

  • 2004-02-01T05:00:00Z on YouTube
  • 15m
  • United States
  • English
  • Documentary
Customers want to feel what they buy is authentic, but "Mass Customization" author Joseph Pine says selling authenticity is tough because, well, there's no such thing. He talks about a few experiences that may be artificial but make millions anyway.
Private Notes
Add
Private Notes
Check In
Add to history
Add to collection
Add to list
Add comment
Loading...