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PosterPoster

TED Talks: Season 2012

2012x139 Molly Crockett: Beware neuro-bunk
TV-PG

  • 2012-11-01T05:00:00+01:00 on YouTube
  • 15 mins
  • United States
  • Documentary, Special Interest

Brains are ubiquitous in modern marketing: Headlines proclaim cheese sandwiches help with decision-making, while a “neuro” drink claims to reduce stress. There’s just one problem, says neuroscientist Molly Crockett: The benefits of these "neuro-enhancements" are not proven scientifically. In this to-the-point talk, Crockett explains the limits of interpreting neuroscientific data, and why we should all be aware of them.

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