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PosterPoster

TED Talks: Season 2012

2012x85 Jason McCue: Terrorism is a failed brand
TV-PG

  • 2012-06-01T07:00:00+03:00 on YouTube
  • 15 mins
  • United States
  • Documentary, Special Interest

In this gripping talk, lawyer Jason McCue urges for a new way to attack terrorism, to weaken its credibility with those who are buying the product — the recruits. He shares stories of real cases where he and other activists used this approach to engage and create change.

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