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PosterPoster

TED Talks: Season 2012

2012x88 Tim Leberecht: 3 ways to (usefully) lose control of your brand
TV-PG

  • 2012-06-01T00:00:00-04:00 on YouTube
  • 15 mins
  • United States
  • Documentary, Special Interest

The days are past (if they ever existed) when a person, company or brand could tightly control their reputation — online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening about you that you have no control over. Tim Leberecht offers three big ideas about accepting that loss of control, even designing for it — and using it as an impetus to recommit to your values.

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