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PosterPoster

TED Talks: Season 2013

2013x200 Steve Howard: Let's go all-in on selling sustainability
TV-PG

  • 2013-10-21T04:00:00Z on YouTube
  • 15 mins
  • United States
  • Documentary, Special Interest

The big blue buildings of Ikea have sprouted solar panels and wind turbines; inside, shelves are stocked with LED lighting and recycled cotton. Why? Because as Steve Howard puts it: “Sustainability has gone from a nice-to-do to a must-do.” Howard, the chief sustainability officer at the furniture megastore, talks about his quest to sell eco-friendly materials and practices — both internally and to worldwide customers — and lays a challenge for other global giants.

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