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PosterPoster

TED Talks: Season 2014

2014x230 Jose Miguel Sokoloff: How Christmas lights helped guerrillas put down their guns
TV-PG

  • 2014-12-08T06:00:00+01:00 on YouTube
  • 15 mins
  • United States
  • Documentary, Special Interest

“In my lifetime, I have never lived one day of peace in my country,” says Jose Miguel Sokoloff. This ad executive from Colombia saw a chance to help guerrilla fighters choose to come home — with smart marketing. He shares how some creative, welcoming messages have helped thousands of guerrillas decide to put down their weapons — and the key insights behind these surprising tactics.

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