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TED Talks: Season 2015

2015x197 Josh Luber: The secret sneaker market -- and why it matters
TV-PG

  • 2015-11-16T05:00:00Z on YouTube
  • 15m
  • United States
  • English
  • Documentary
Josh Luber is a "sneakerhead," a collector of rare or limited sneakers. With their insatiable appetite for exclusive sneakers, these tastemakers drive marketing and create hype for the brands they love, specifically Nike, which absolutely dominates the multi-billion dollar secondary market for sneakers. Luber's company, Campless, collects data about this market and analyzes it for collectors and investors. In this talk, he takes us on a journey into this complicated, unregulated market and imagines how it could be a model for a stock market for commerce.
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