Task: To create and name 2 healthy sandwiches from the Spar deli menu and select 2 flavours from the Vit Hit drinks to compliment you diet meal and the team that achieves the most sales wins.
Task: To produce a cd and design the newspaper ad campaign, the sleeve and poster. 100,000 copies of the winning CD will be given away free with the Irish Daily Mail. Each team had to pick 10 new Irish music acts to feature on the CD. The team whose CD impresses the panel of judges the most wins.
Task: To create an app. for Uni Slim.
Task: To demonstrate and design "A Show Your Business Event" for Bank of Ireland. To source local producers and their products and set up the event in Wexford and Galway.
Task: To create an original advertising concept encouraging customers to make their homes more energy efficient with the help of B&Q. And to present the concept as a billboard, which must contain a slogan or tagline relevant to energy saving with B&Q
Task: To relaunch the Cadbury Dairymilk variant Caramello. To create a new packaging design for the Caramello wrapper and to develop a new print ad campaign to support the relaunch of the product
Task: To develop a Guerrilla marketing campaign to communicate Eircom's eMobile's unlimited offering. To present the campaign in the form of a video that has the potential to go viral.