The Face Thailand season 1 was airing every Saturday 5:15 p.m. to 7:00 p.m.. Lukkade Metinee, Ploy Chermarn and Ying Rhatha served as model coaches and Utt Uttsada served as a host for the first season. The first season premiered on October 4, 2014 and ended on January 10, 2015.
Model coaches Ploy Chermarn and Ying Rhatha both opted to leave the show for The Face Thailand season 2. They were replaced by Bee Namthip and Cris Horwang. Lukkade Metinee reappears in two seasons. Khun Chanon was a host replaced Utt Uttsada and Janie Tienphosuwan was a special coach in this season. The show was airing every Saturday 5:25 p.m. to 7:15 p.m..The socond season premiered on October 17, 2015 and ended on January 9, 2016.
The Face Thailand season 3 began audition on August 14, 2016 at shopping mall Siam Paragon in Bangkok. September 3, 2016 Lukkade Metinee and Bee Namthip was reprised their roles as coaches again and Marsha Wattanapanich was the new coach in this season. Khun Chanon was still a host in season 3. September 13, 2016 had announced the launch and presented fifty contestants from the audition.The season will premiere on February 4, 2017