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The Profit

Season 5 2017

  • 2017-11-22T03:00:00Z on CNBC
  • 45 mins
  • 12 hours, 38 mins
  • United States
  • English
  • Reality

When Marcus Lemonis isn’t running his multi-billion dollar company, Camping World, he goes on the hunt for struggling businesses that are desperate for cash and ripe for a deal. In the past 10 years, he’s successfully turned around over 100 companies. Now he’s bringing those skills to CNBC and doing something no one has ever done on TV before … he’s putting millions of dollars of his own money on the line. In each episode, Lemonis makes an offer that’s impossible to refuse; his cash for a piece of the business and a percentage of the profits. And once inside these companies, he’ll do almost anything to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself. [CNBC]

19 episodes

5x01 Biggest Wins and Most Heartbreaking Losses

  • Season Premiere

    2017-11-22T03:00:00Z — 42 mins

Marcus Lemonis looks back at which deals paid off big time and which cost him millions.

5x02 Tumbleweed Tiny Homes

  • 2017-11-29T03:00:00Z — 42 mins

A Colorado manufacturer of tiny homes faces massive issues, mostly due to its owner's lack of leadership that has put the business in more than a million dollars debt and sunk morale to an all-time low.

5x03 Detroit Denim

  • 2017-12-06T03:00:00Z — 43 mins

At a Detroit-based denim business, the three owners all have their own pet interests and goals; one owner stamps out any idea that he didn't come up with; another obsesses over the smallest of details; the third cares only about his own payout.

5x04 Monica Potter Home

  • 2017-12-13T03:00:00Z — 42 mins

Marcus helps Monica Potter's home goods store in rural Ohio; Monica has trouble relinquishing control to employees and her sister.

5x05 Mr. Cory's Cookies

  • 2017-12-20T03:00:00Z — 42 mins

A cookie company in New Jersey owned by a 13-year-old entrepreneur and his mother faces serious growing pains, in part because the latter is resistant to change, which has led to missed opportunities in recipe development and retail expansion.

5x06 Rayjus

  • 2018-01-10T03:00:00Z — 42 mins

Tonight on The Profit, Marcus Lemonis is in Morris, Illinois hoping to make a deal with Rayjus. Rayjus is a sports apparel company that specializes in fishing apparel. The name Rayjus is a combination of the first names of owners Ray Odom and Justin Romines. Rayjus has poor employee morale and unfocused owners, including one with a troubling side gig as a radio DJ. Rayjus also owes the IRS thousands in back taxes.

5x07 JD Custom Designs

  • 2018-01-17T03:00:00Z — 42 mins

Marcus Lemonis is in Orange County, California hoping to make a deal with JD Custom Designs. JD Custom Designs is a company that specializes in retail displays. The owner Jeff can't let go of control, which slows the process, limits creativity and negatively impacts the company.

5x08 Faded Royalty

  • 2018-01-24T03:00:00Z — 42 mins

Marcus helps a disorganized New York City fashion designer with unpaid loans and an understaffed store.

5x09 Southern Culture

  • 2018-02-07T03:00:00Z — 42 mins

The owner of a packaged Southern food business bites off more than she can chew, bringing colossal debts that clog her cash flow.

5x10 Fighting for Farrell's

  • 2018-02-28T03:00:00Z — 42 mins

Marcus returns to Farrell's, a business he helped revive in 2017, to find partners and management fighting each other.

5x11 Tankfarm & Co.

  • 2018-06-13T02:00:00Z — 42 mins

A men's apparel business on the California coast is about to unravel completely for co-owners and brothers Mike and John, who found early success selling to big stores, but profitability never followed when they opened up two locations of their own.

5x12 The Casery

  • 2018-06-20T02:00:00Z — 42 mins

A Los Angeles startup is creating buzz with its fashion-forward cell-phone cases; behind its breathtaking sales, the cracks are starting to show; its CEO does whatever he pleases, leaving his partners demoralized and the business unable to grow.

5x13 Ellison Eyewear

  • 2018-06-27T02:00:00Z — 42 mins

A Chicago startup impresses with their high-end sunglasses, but behind the flashy shades, the company struggles to turn a profit; its CEO has trouble moving beyond a personal tragedy, affecting every aspect of the business from marketing to hiring.

5x15 Simply Slices

  • 2018-07-11T02:00:00Z — 42 mins

At a small family-run pizza chain, the proud patriarch is squeezing the life out of the business; he has long dreamed of taking his drive-through pizza concept nationwide, but he's so resistant to change that he alienates potential franchisees.

5x16 Hangout Lighting

  • 2018-07-18T02:00:00Z — 42 mins

A Chicago-based lighting company sparks innovation with unique designs and customizable options, but the owner's lack of leadership causes sales to fizzle; if Marcus can't convince her to value her team, it may be lights out for this startup.

5x17 Montiel

  • 2018-07-25T02:00:00Z — 42 mins

A women’s athleisure company found initial success building a following online, but the owner’s conservative aesthetic is starting to lose popularity, and she refuses to take any risks, despite suffering sales.

5x18 Baby Bump

  • 2018-08-01T02:00:00Z — 42 mins

A husband-and-wife team work tirelessly to keep their maternity and children’s retail stores open, but after 10 years in business, they aren’t certain of their roles or their numbers, and their merchandise lacks universal appeal. Moreover, a recent health crisis put even more stress on the business and their marriage.


  • no air date — 45 mins