Each week a different multi-millionaire searches for people whose lives he or she can change for the better. Each of our modern-day philanthropists must guarantee to give away thousands of pounds of their own money. For ten days, the millionaires leave their wealthy lifestyle behind and go undercover to live in some of the UK’s toughest areas. They conceal their true identities and immerse themselves in communities with the aim of finding those people that they think deserve their help. On the last day of their visit, they reveal their secret and write their cheques.
Kevin Morley goes under cover in Haringey, North London to help those less fortunate than himself.
Millionarre Gary Eastwood goes undercover in Blackpool to help those less fortunate than himself this week.
Jennifer Cheyne leaves her rich lifestyle behind to help those less fortunate than herself in the Welsh village of Aberfan.
Jonathan Hick goes undercover in Sunderland to help those less fortunate than himself.
Rob Lloyd leaves his lavish lifestyle behind to travel to Belfast to help those less fortunate than himself.
Martin Stamp gives up his lavish lifestyle and becomes a teaching assistant in Hull to help those less fortunate than himself.
Rob Calcraft goes under cover in Barrow-in-Furness helping those less fortunate than himself.