Each week a different multi-millionaire searches for people whose lives he or she can change for the better. Each of our modern-day philanthropists must guarantee to give away thousands of pounds of their own money. For ten days, the millionaires leave their wealthy lifestyle behind and go undercover to live in some of the UK’s toughest areas. They conceal their true identities and immerse themselves in communities with the aim of finding those people that they think deserve their help. On the last day of their visit, they reveal their secret and write their cheques.
Multi-millionaire Dawn Gibbins goes undercover in one of the most deprived areas of south west England, looking for people who may need her help, before returning home a changed woman.
Multi-millionaire Paul Ragan travels to Derby. From the age of five, Paul had to deal with his mother's schizophrenia. Now he wants to help people who devote their lives to caring for others.
Iranian-born Jahan Abedi, who considers himself Welsh through and through, has made millions from property. He goes undercover in Leicester, one of Britain's most racially diverse cities.
Fil Adams-Mercer puts his success down to a strong work ethic. He goes undercover to find people who might need his help in Doncaster, reassessing his opinions about unemployment along the way.