Each week a different multi-millionaire searches for people whose lives he or she can change for the better. Each of our modern-day philanthropists must guarantee to give away thousands of pounds of their own money. For ten days, the millionaires leave their wealthy lifestyle behind and go undercover to live in some of the UK’s toughest areas. They conceal their true identities and immerse themselves in communities with the aim of finding those people that they think deserve their help. On the last day of their visit, they reveal their secret and write their cheques.
IT recruitment entrepreneur Sean Gallagher travels to Middlesbrough to find people he can help, including a charity that assists people with a medical condition that has personal significance for him.
Simrin Choudhrie, who's seven months pregnant, descended from Indian royalty and the heiress to a multi-million pound fortune, goes undercover in Burngreave in Sheffield to find people she can help.
The joint chief executive of a communications and IT consultancy, Piers Linney has been named one of the country's most influential black people. He goes undercover in a prison for young offenders; but can giving direct personal help to a prisoner ever be right?
Millionaire Lyn Cecil goes undercover to find people she can help in Islington, where, like in so many other parts of London, the super-rich and the desperately poor live side by side.
Sue Stone has been described as one of Britain's most positive people. She has made her money as a confidence coach and now she's going under cover to look for people who need help.
Aria Taheri came to England from Iran when he was 17, leaving his family behind. He's since built up a multi-million-pound computing business. He goes undercover in ethnically diverse Sparkbrook in Birmingham.