Annoyed that there is no mention of his speech in the local newspaper, Toad decides to write his own. He interviews his friends, but this does not work out. Mole has nothing exciting to tell Toad – his most exciting experience is winning second-prize at a flower show – and Toad is bored by Badger's account of his travels around the world. He attempts to photograph a fake boating accident with Ratty, but this ends in disaster. However, Toad finally gets the paper together and sets out to make copies of it with his new printing press. Will it work out? The action of this episode is interspersed with Toad's fantasies about when his newspaper is a success – a semi-regular character, a young rabbit named Billy, is seen shouting "Read all about it!", as he attempts to sell "The Toad Hall Times".
