This is Meiro-chou (Labyrinth Town), the town of fortune-telling. In town, there is a fortune-telling shop called Urara, where girls aspiring to be fortune-tellers come from all over the country. Chiya, who was raised in the mountains, comes to the town with a purpose, but what is it exactly? There, she meets Kon who is always serious, Koume who loves all things western, and the shy Nono. Their fun days of living together as apprentice fortune-tellers are about to begin.
Chiya goes to Meirocho after receiving a letter. Meanwhile, she gets into trouble meeting some new friends along the way.
Chiya searches for her mother, but there are certain obstacles standing in her way. Meanwhile, Nono and Kon share stories about their mothers.
Kon ends up breaking an item, and now the girls must work off their debt to Benten if they ever want to get out.
The girls learn about omens, and mole divination. Afterwards, they start to see more of the bad omens than anything else.
The White Kimono Festival is underway and the girls are learning about the different traditions. Meanwhile, Chiya has an unexpected visitor.
Romance is in the air. The girls decide to try to find Nina's soulmate and do some kokkuri divining, which goes terribly wrong.
The girls have to memorize an obscene number of invocations to pass their next test. Will they find a trick to memorizing them? Or will they break under the pressure?
The girls finally take a vacation after all that studying! Meanwhile, Kon and Chiya try a dangerous divining technique.
Things start to get a little intense when the girls start to divine for things they shouldn't. Kon seems troubled.
The girls must take their first rank advancement exam! In their search for the exam key, Chiya's past catches up with her.
Chiya gets kidnapped by strange creatures and learns important information about her mother. Meanwhile, another creature takes interest in her.
After passing their exams, the whole gang heads off to the hot springs where they solidify their friendship.