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Private Notes
Examines how adverts for cleaning, shopping and cooking products have - or have not - changed over the past 35 years.
In the 50s, men were shown as experts and professionals to persuade women and real sporting heroes were used to advertise to men, while it was the businessman and the James Bond action man in the 60s. Men were targeted for personal care products and there were sexist tobacco, beer and lager adverts in the 70s, until New Man emerged in the 80s.
Looks at the changing face of children and teenagers in adverts, from the vulnerable, cossetted infants of the 1950s to the tough sophisticated kids of the 1980s.
Explores the use of fantasy and aspiration to sell products such as Babycham, Camay, Flake, Palmolive, Sunsilk, Renault, Charlie and Chanel to women.
Discusses how advertising in post-war Britain can be viewed as a barometer of the pendulum shifts in national mood and the way we perceive ourselves .
